The lights are on
Sony has revealed that its Vita handheld is getting a price cut and a new color in its home turf of Japan by the end of the month.
The system's adjusted price for both the wi-fi and 3G versions is 19,980 Yen, which translates to about $215. That's about $35 to $85 less than what the system is currently priced at here in the states. The price cuts will be taking effect starting February 28. A new Ice Silver version of the hardware is coming to Japan as well.
The timing aligns with Sony's recent statements about the system's sales. Sony CEO Kaz Hirai has said that sales of the Vita and PSP have been on the low end of projections, causing the company to adjust sales projections for its fiscal year ending in March.
There's no word yet as to whether these promotions will be heading over to North America.
Email the author Jeff Cork, or follow on Twitter, Google+, Facebook, and Game Informer.
190 for a wifi one and I will buy it.
They obviously will drop the price in america.
The current state of the video game industry shows that people have learned to control hardware prices by holding out on purchasing them. However since since companies have to increase revenue to please their investors, holding out on buying hardware is making developers scared of making games on dedicated videogame systems over phone games. Tell me I'm wrong, you're not holding out on buying a wii u until they lower the price just because you think its old technology. Or a vita just because its too expensive for a handheld.
That's really cool!. . . If you're in Japan, that is. . .
I personally love my Vita. I would recommend buying one.
i expect this to be sonys last handheld console at least for a long time
about f-n time...now, drop $20 more on the price over here in the states and i might get one...
"There's no word yet as to whether these promotions will be heading over to North America." - They better! :P
hm...your getting there sony, now release some great games because the one i see now is bleh...except for P4G
are we getting this icey new look any time soon
good great color