I'm pretty sure if someone made another Buffy game it would sell. I'd buy it in a heartbeat.

Yeah, believability is not the first word that comes to mind when I think of any of Gears' cast.

Seen Metroid?
Edit: Well, they did have a point about female lead characters, but I think Mass Effect 3 did it perfectly. Perhaps you customized some things about your character, but using the female version of Shepard as a role model could work well.

I smell a sh*tstorm brewing in this comment section...

So, they start by saying that people are disgusted by your typical female video game character (big boobs, maybe a couple guns, and not much else), then go on to say that they wouldn't have a female lead because it wouldn't sell? Epic, you do know it's possible to create a strong female character, right? I know, but what you've basically said implies that you don't. Anyway, this is ridiculous and surprising coming from them, particularly the self-contradiction.

i love bein able to play as a chick in gears but i really dont think i would want a chick to be the lead , at least not in gears , its to good the way it is , as long as i have the choice to play as a chick im good :)

it's more so if the game is good. i could careless if i'm playing a girl or a dude. it's all about gameplay and believability.

I always play as the male lead character,  but a few female leads have done well, i.e. Bayonetta, Mirrors Edge, but I understand the substantial risk, Beyond Good & Evil.........

Maybe with the growing XBL and PSN downloadable games, we will see more female lead characters.

I frankly find it insulting and sad that Epic thinks I wouldn't buy a game because it has a female lead. I wouldn't buy it because they make half their games exclusive to the Xbox 360, that's why.

I think a female lead character can work just fine. in fact I've always wanted to see more female lead characters in games. they've worked before, just look at games like Metroid and tomb raider.

I'm a dude and I play as a female when I'm given the opportunity to choose. Its a damn shame our society works the way it does.

Haha, no character in Gears was believable.

Every game I can I play as a female for the reason they never do it. If you can make a good story and game that shouldn't matter. I think they should just do it. If its a good game and word of mouth gets out and reviews are good then the fame will sell.

Each game has a story... That story decides lead character. Gears no. Tomb Raider yes.

Well thats EPIC games for you, a company who makes game's I do not care for. I don't care if the lead character is a female, my favorite game character is a female.

Though, its sad that he has a point with "female leads are hard to justify because fewer gamers buy titles with strong female leads."

Their is still a LOT of guys out there that must think woman are "icky" . I thought that was a phase when you're like 5. Grow up guys, no one will make fun of you for playing a game with a female lead.

yeah... because they implemented female characters so well the first time around, that EVERYONE was asking for more /sarcasm.

THIS IS PURE CRAPPOLA! Similar justifications and logic was used in the film industry to hold back movies with minorities as leads, while glorifying offensive stereotypes. With one comment he aknowledges that most games tend to have dippy streotypes of women, then says people dont buy games with women(Uh duh no cognitive connection there?), People respond to a good well written well designed character. The gaming community has evolved beyond the vapid boob ladden vixens of yester year(sure there will always be a place for D.O.A.), look at what there doing to rework Lara Croft into something thats less sold on her cleavage and more sold on an epic story with a (hopefully, seems at least like) compelling character. Games don't sell well with female leads because for the most part the only ones making a majority of lady lead games are the japanese, and we all know where they go with girls with there skimpy outfits, flighty personalities, and giggly voices. This comment is wholy offensive. seriously look up the history of race in cinema, and you'll see these comments mirrored throughout, in fact some producers behind closed doors Still feel this way about currently under represented groups, like asians. If you build it (and build it well), They will come!

Female leads sell less games because games with female leads are considered niche by the industry. Therefore the only games with female leads ARE niche games. Therefore the industry thinks mainstream games with female leads won't sell mainstream numbers because games that have female leads sell niche numbers. Because only niche games have female leads. (self fulfilling prophecy)

If you don't give us female leads, how are we ever going to prove you wrong then.

tomb raider,metroid,bayonetta,wet,lolly pop chainsaw its been done epic you just need to grow some balls and make it happen if you make her a bad ass b*tch with a great story and game play behind it we will buy it