The lights are on
NBCUniversal is rebranding G4 as a more general-purpose men's interests channel called Esquire Network starting April 22. Now that all that pesky gaming programming is out of the way, Esquire Network is free to brave new frontiers with its first two original series: a reality cooking show and a celebrity travel series.
The network is intended to be an upscale men's entertainment hub, focusing on things like cars and politics rather than bikinis and explosions. Esquire magazine's editor-in-chief David Granger, who will be "working closely" with NBCUniversal on the network, described his view of Esquire Network's programming to The New York Times as "not duplicative of what readers find in the magazine, but in the same wheelhouse.”
The network will also be showing re-runs of content owned by its megacorporation parent company, including Parks and Recreation and Party Down.
It wasn't wall-to-wall solid gold, but G4 was a cable channel dedicated to games, gamers, and gamer culture. I'll be pouring one out for it and the hard-working folks who made G4 what it was later this evening, and I invite you to do the same.
Dum dum dum :D hahaha.
Maybe if the Red Vs Blue Animated actually aired, G4 would have still been around.
cooking show, well ok that's fine but a celebrity travel series?!? yeah im glad i no longer get that channel.
inb4 bill and ted jokes.
Just couldn't let us gamers have one dedicated channel could ya? W
Just couldn't let us gamers have one dedicated channel could ya?
All I ever seen was cops. Better wen it was tech tv .wont be missing much. Lol for me this happened a while back
So they are targeting the massive success of the travel channel.
It's too bad. G4 was a good channel with the exception of showing of some crappy shows. The good part of it was when it aired great shows like Attack of the Show, XPlay, Ninja Warrior, and others. In addition, it even showed some sights of Comic Con and E3 for those who were unable to come to it. You will be missed, G4.
I have never once heard of this channel.
G4 was a joke on gaming as much as hollywood's take on it. Except for people online, I've never known someone to watch that channel.
Well, ***... While I do not currently have G4 in my cable package, I did enjoy it when I did. I find this development rather atrocious, especially seeing as how G4 is being replaced by programming that, by its very nature, is much more prone to being utter garbage...
I hope someone comes out with a new gaming network one day relatively soon.
They had the right idea with G4 they just didn't do it correctly if that makes sense. I enjoyed the channel but feel that it just fell flat when it could've been VERY lucrative. I mean it could've shown/announced Dota 1 / 2 tournaments, LoL tournaments, Street Fighter tournaments, etc... It could've had a weekly show SORT OF like the Super Replay you guys do on here where they played old games all the way through and you could watch them, or they could've done the same with new games. They could've done documentaries on people like Miyamoto, or had a special about him (not just him but you get what I'm saying). I realize they did things "like" this, but they just didn't do it right. They didn't go all in when they should've and of course hindsight is 20/20 but still. There were so many possibilities lost there.