The lights are on
Masaru Kato, Sony’s executive vice president and chief financial officer, has a confession: the PlayStation Vita is not being promoted well.
"Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product,” Kato said in a conference call with overseas investors.
As reported yesterday, Sony cut its Vita and PlayStation Portable sales projection down from 10 million units to seven million.
Kato outlines many issues with the Vita, citing the need for more third-party software support, marketing, and pricing of the handheld as key areas to improve in order to drive sales.
If you haven’t purchased a Vita, what would sway you to?
Email the author Louis Garcia, or follow on Game Informer.
I love mine so I want it to do better than it is doing. It's an amazing handheld that just isn't getting the support it deserves in terms of both new games and marketing.
Simple -- GAMES. If I can count how many games I want for a system that costs between 250-300 dollars on my hands, they have to be the most fantastic games in existence to play with. PSP games aside, the library is -severely- lacking. And stop trying to force the new controls in, developers. No one needed them before now, and unless you're gonna make them worth it, just don't include them. And making them 'worth it' doesn't qualify by the fact you can use them as a bulletpoint!
Guys, while I'm proud you're at least amditting you have an issue, it doesnt mean crap if you won't do anything to fix it. So please do something to fix it, because I love my vita and I want it to do well.
I bought one on a whim last year, and I really wish I hadn't. I've only just now put in some use on the system, but mostly using skype, plus I've been playing the new Sly Cooper on Cross-play. Playing Sly Cooper, though, did make me think, if it was made exclusive to the vita, then it would be in my opinion its best game that isn't a port.
The system is great in so many ways, but not in the ways that should count, like software
What would sway me? Uhm the development of a million Tales games. I don't really have an interest in purchasing this system though.
At least they recognize and admit that. I' m one of the people who couldn't wait for my Vita when it came out nearly a year ago, and still have and love it to this day. But it's easy for me to see that the sales aren't anywhere near where Sony projected to be. I hope they figure something out.
A MLB 13:The Show Bundle for $249.
Not gonna get a Vita in till i see something worth owning it for, even though i wanna play Gravity Rush, one game isn't worth buying a system for.
The last handheld i have purchased is the nintendo DS, all these newer handhelds have not sold me one game that is just ground breaking on owning one.
What you need to do is give reasons as to why one should buy the system. Your system is great in terms of power but you need to release that one game that justifies purchasing the system. As it is, I'm not interested in playing PS3 games on the go.
Damn good system. It's a damn shame that it hadn't picked up as well as it should have.
Yes, it's expensive but I think it's worth every bit of money spent.
We all know about the Vita we are all to busy playing games on our smart phones lol
Good. The first step is admitting you have a problem.
Amazing how it took them a year to realize that. Don't get me wrong, I own a Vita and I love it. It just sucks that a company would poorly advertise a good product and also not follow up on some of the features that it is suppose to have. Not to mention it is sad to see and know that some game developing companies don't want to work with it much.