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Brownie Brown Levels Up And Becomes 1-Up Studio

by Ben Reeves on February 01, 2013 at 08:31 PM

7,718 Views

We think that Brownie Brown is kind of a weird name for a game developer. Nintendo must think so too, because the developer of Super Mario 3D Land has just changed it's name to 1-Up Studio.

A group of former Square employees founded Brownie Brown back in 2000 and quickly started churning out RPGs like Sword of Mana, Magical Starsign, and Heroes of Mana for for Nintendo's handhelds. According to the company, it chose the name Brownie Brown because a brownie is a hard working elf, and the elf on their old logo was named Brown.

The company's website now states that after working more closely with it's parent company Nintendo on Super Mario 3D, the developer underwent a change in internal structure and decided to rebrand itself as 1-Up Studio.

1-Up is currently co-developing an RPG for the 3DS called Fantasy Life with developer Level-5.

[Source: Gematsu Via: Polygon]

Email the author Ben Reeves, or follow on Twitter, Google+, Facebook, and Game Informer.

Filed under: News, Nintendo, brownie brown, 1-up studio, rebrand, rename

Comments

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by zbad805 Friday, February 01, 2013 at 07:35 PM

I wonder if they'll work on the new 3D Mario for WiiU?
by The Great Gonzo Friday, February 01, 2013 at 08:19 PM

Why is Nintendo always trying to one up everyone.
by Boyzby Friday, February 01, 2013 at 08:36 PM

It's good to see them get closer with Nintendo now. And when I hear brownie, I have to think of Girl Scouts trying to sell me their cookies...
by ElGato Friday, February 01, 2013 at 08:37 PM

Brownie brown makes me hungry for some reason...
by GSWarriorsFan Friday, February 01, 2013 at 08:37 PM

Another staple of Nintendo's arsenal, glad to see they have had a great library. Also good for the studio to change its name. Brownie Brown just sounds like a competitor to Hostess or Little Debbie.
by Charlie FoHammer Friday, February 01, 2013 at 08:38 PM

I don't even know what to say about this. Um, that's... cool?
by Tysamu Friday, February 01, 2013 at 08:42 PM

Going from unique unheard of name to. . . a less unique and unheard of name. I wonder what other games they'll develop. I kinda feel like the 3DS is lacking rpgs so this is good
by MentalYinYang Friday, February 01, 2013 at 08:45 PM

+1
by Zig Zaggler Friday, February 01, 2013 at 08:45 PM

Well, it's definitely a more appropriate name. I really don't get why a game studio would be called Brownie Brown, but it is creative. If I was in charge, I probably would have stuck with Brownie Brown. It's nice to see that they're working more with Nintendo.
by The Doctor Friday, February 01, 2013 at 08:49 PM

Seems more fitting, but I kind of liked the name Brownie Brown, lol.
by Companion Cube Friday, February 01, 2013 at 08:49 PM

Mario 3D Land wasn't internally developed? Huh. The More You Know.
by John Wrek Friday, February 01, 2013 at 08:53 PM

Level-5 and the newly christened 1-Up working together? Sweet sauce and duck soy. :3
by Amaihana Friday, February 01, 2013 at 09:01 PM

Brownie Brown? that's a brownie?
by darkflamemaster Friday, February 01, 2013 at 09:29 PM

1-up!
by Zero Friday, February 01, 2013 at 09:40 PM

Square! Of course! Now it all makes sense. Although, they're practically linking themselves to the Browns with a name like that.
by slapmyhed Friday, February 01, 2013 at 10:03 PM

Aw. First I heard of Brownie Brown. I like that name.
by Stealthshinton Friday, February 01, 2013 at 10:13 PM

"1-Up is currently co-developing an RPG for the 3DS called Fantasy Life with developer Level-5." it already came out, shows how well they research
by slickvicXLII Friday, February 01, 2013 at 10:32 PM

are you sure they worked on 3D Land? I'm pretty sure it was EAD Tokyo, the team behind the Galaxy games.
by Kevin Friday, February 01, 2013 at 11:19 PM

Brownie Brown? Sounds like something from Kirby lol
by Frib on Fire Friday, February 01, 2013 at 11:56 PM

But now my rival studio mauvy mauve makes no sense!!! Niiiintennnndooooo!!!