The lights are on
We think that Brownie Brown is kind of a weird name for a game developer. Nintendo must think so too, because the developer of Super Mario 3D Land has just changed it's name to 1-Up Studio.
A group of former Square employees founded Brownie Brown back in 2000 and quickly started churning out RPGs like Sword of Mana, Magical Starsign, and Heroes of Mana for for Nintendo's handhelds. According to the company, it chose the name Brownie Brown because a brownie is a hard working elf, and the elf on their old logo was named Brown.
The company's website now states that after working more closely with it's parent company Nintendo on Super Mario 3D, the developer underwent a change in internal structure and decided to rebrand itself as 1-Up Studio.
1-Up is currently co-developing an RPG for the 3DS called Fantasy Life with developer Level-5.
[Source: Gematsu Via: Polygon]
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I don't even know what to say about this. Um, that's... cool?
Well, it's definitely a more appropriate name. I really don't get why a game studio would be called Brownie Brown, but it is creative. If I was in charge, I probably would have stuck with Brownie Brown. It's nice to see that they're working more with Nintendo.
Level-5 and the newly christened 1-Up working together? Sweet sauce and duck soy. :3
Brownie Brown? that's a brownie?
Square! Of course! Now it all makes sense. Although, they're practically linking themselves to the Browns with a name like that.
Aw. First I heard of Brownie Brown. I like that name.