Switch Lights

The lights are on

What's Happening

Iwata Takes Responsibility For Wii U's Waning Momentum

In an investor relations presentation, Nintendo President Satoru Iwata outlines the problems facing the Wii U, stating he feels "greatly accountable" for the impact the console has had on his company's bottom line.

In the presentation, Iwata states that it takes consumers longer to understand the appeal of the Wii U than it did for the Wii, which has led to slower sales. "...those who purchased [the Wii U], although there are issues to be addressed, have shown a certain degree of satisfaction with our product value, but since its value by nature is something that takes time to appreciate and hence cannot be spread amongst society instantly, we have yet to communicate its value to the wider public."

That lack of communication has led to slower than expected sales, which Iwata takes full responsibility for. "As [Nintendo senior managing director] Yoshihiro Mori has already briefed you on our forecast for this fiscal year, you are aware that we cannot help posting operating losses for two consecutive fiscal years. We feel greatly accountable for this severe outlook."

Iwata goes on to outline his goal for achieving a 100 billion yen operating profit for the next fiscal year; failure to meet that goal may very well lead to Iwata resigning from his position as president of the company.

The full presentation is available at Nintendo's investor relations site.

Email the author , or follow on , , and .

Comments
  • Game Informer needs to update their photos of the Wii U.
  • Trust me, I regret buying this thing fro Christmas as it has nothing on it that I couldn't wait to play. Damn impulse buying.
  • Huh, that's quite a grim outlook. I think we all kinda knew the Wii U wasn't going to have the same casual appeal as the Wii did though.
  • Well if Iwata resigns, then he resigns no big deal. He is a good president but Nintendo will continue on.
  • I'm sure it will pick up eventually, just like I'm sure the PS4 and XBOX 3 will likely start out just as slow.
  • That will suck if he resigns.
  • I love my Wii U and Miiverse is the future of online gaming. But I cannot see anyone interested in buying the thing if they aren't SUPER into games at this early stage. There are zero appealing commercials for the system and in store machines are running Rayman. Something non gaming people think would be possible on the current Wii.

    They need to invest in a different advertising company and fast.
  • Marketing has been on the slim side
  • I'll probably pick up the Wii U before the PS4 and the next Xbox. I primarily game on the PC now, so better graphics aren't a necessity for me when it comes to consoles, but rather first party support is what I look for. So I'll probably get Wii U first and if I'm going to get either the PS4 or Next Xbox, I'll probably end up with the PS4. I love Halo, but one amazing game doesn't constitute a console purchase for me.
  • It isn't about knowing about the system or being appealing as a system. People know about it, they just need a reason to buy it. At the end of the day it is a platform for games. People buy these things to play good games. Release some games and people will buy your system. Fun Fact: Not a single Wii U game has been released in retail in all of January in North America and this trend is continuing until late Feb. THIS IS PART OF THE PROBLEM. But seriously 3DS bounced back, I don't see WiiU being any different.
  • Pretty negative IMO. It hasn't been marketed well, though. I wouldn't be surprised if a lot of people don't know that Wii has a successor. Still though, it seems to have at least sold pretty decent. Plus Nintendo still has to release its heavy hitters. Give it some time, and I think it will pick up. Momentum is just down because of marketing and lack of recent game releases.
  • I need one now!!!
  • Can't help but love Nintendo, guys never stop being who you are! Iwata making a statement like this simply reinforces the respect I have for them, they have some of the best people in the industry working for them and making some of the greatest games.... Now, go hussle some 3rd parties, you need your layton/fire emblem/elite beat/dragon quest/cooking mama/etc that make the DS/3DS so appealing to the masses plus the 'must' haves that most people are in the wings waiting for in regards to the hardcore. For a single console household, I fear I completely understand why say an Xbox would win out, even if my more of my most anticipated games this year are actually for the Wii U.
  • It is really bad to blame the consumers of your product for not understanding your product. The Wii U will eventually have some very cool features but the system should have been launched with them ready to go out of the gate. This guy definitely needs to step down.
  • I just don't think I can justify buying one until a price drop occurs. I was wildly disappointed by the Wii. Only kept it for Zelda.
  • I cannot even begin to explain how many people think the Wii U is just that controller add-on for the original Wii. The product isn't so much the problem as is the advertising. The marketing team needs to take full responsibility for the bottom line.
  • It will start selling once they increase the number of exclusives. I might be wrong but I dont see tons of people spending $350 ($400+ if you get a hard drive)for the console if they already have a PS3 or 360. For me SMBU is not a system seller, I am sure it is a great game but not something I cant wait a year or two to play. Then you have ZombiU and some tank game but what else? However if I was someone without a 360 or a PS3, then I would seriously consider a Wii U. Especially knowing that Sony and Msoft are going to likely be shifting their attention to new systems in the next year or two.
  • "...certain degree of satisfaction..." I'm on the fence about a Wii U, but that doesn't really give me confidence go out and get one. I would have thought it would have been more along the lines of "Those who have purchased a Wii U have been overwhelmingly positive about the system." Then again, Maybe he isn't a spin doctor like Reggie and is being truthful.
  • Iwata took responsiblity for the 3DS's early struggles and even a salary cut. I can't help but like the guy...he takes responsbility for the company's troubles (I can think of many CEOs who would never dream of doing that) and I love his personality in the Nintendo Direct and Iwata Asks videos. He's so much more open and humble than his secretive predecessor Hiroshi Yamauchi was. This isn't the first time he took some heat, as I mentioned his pay was cut because of the early struggles of the 3DS. But now the 3DS is on a pace to possibly be the best selling console of all time, so I'd say it's fair to give Iwata time with the Wii U as well. There are some fantastic games on the horizon, as we saw last week, and if Nintendo could just get better advertising, they should be fine. Worst case scenario, they can still fall back on the success of the 3DS, just like the GBA and DS kept them afloat during the Gamecube years.
  • To this day, I still have no interest in owning a Wii U.
    The past two years I have been transitioning from console to PC. Games not available on PC or have PC ports are still played. The allure of Nintendo died on me during the late GC and early Wii years.
    Sometimes change is a good thing but my most favorite gaming memories derive from a standard controller/arcade unit - none of this motion/touch-based stuff.

    The direction gaming is going in, I may retire from playing, too.
1 2 3 4 5 Next