The lights are on
Earlier this week, game designer American McGee had some negative things to say about EA's marketing techniques during an AMA on Reddit. He seemed frustrated by EA's apparent attempts to "trick" gamers into buying a hardcore horror game...something Alice: Madness Returns is not. Later, he posted an apology on his official blog.
"Allow me to expand on my original post while at the same time making a correction (call it a retraction if you like)," McGee wrote. "'Tricked is the wrong word. I take that back. Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn’t trick customers into buying things. They carefully apply proven marketing techniques to achieve the desired customer response. If they were bad at this sort of thing they’d have been crushed by their competitors long ago and you’d be playing Madden Football from Activision or Atari or something."
He wraps up the blog post by saying that he had a "good relationship with EA." Looks like there aren't any hard feelings, regardless of some heated opinions in the Reddit post.
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I hope they'll continue this series, although I don't think that it is likely. EA did seem to market it as a horror title though.
... thats the same thing just worded ..tricky ;)
I'm pretty sure somebody named Mr. McGee and somebody else named Mr. Super-Ticked-Off EA met behind a back alley at some time earlier this week.
That apology certainly sounds forced.
Based on the trailers my concept of Alice madness return was a dark bloody gore game that I actually didn't want it to play for that reason. If that is not true them those words are just saying sorry EA I want to still be your friend...
What a weak 180. Fight the remorse and stand by your words.
Okay... lets be honest. The whole point of marketing is to appeal, trick or inform people. What one of those has EA used the most, if almost entirely?