The lights are on
Earlier this week, game designer American McGee had some negative things to say about EA's marketing techniques during an AMA on Reddit. He seemed frustrated by EA's apparent attempts to "trick" gamers into buying a hardcore horror game...something Alice: Madness Returns is not. Later, he posted an apology on his official blog.
"Allow me to expand on my original post while at the same time making a correction (call it a retraction if you like)," McGee wrote. "'Tricked is the wrong word. I take that back. Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn’t trick customers into buying things. They carefully apply proven marketing techniques to achieve the desired customer response. If they were bad at this sort of thing they’d have been crushed by their competitors long ago and you’d be playing Madden Football from Activision or Atari or something."
He wraps up the blog post by saying that he had a "good relationship with EA." Looks like there aren't any hard feelings, regardless of some heated opinions in the Reddit post.