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Nintendo Invades The 2013 Sundance Film Festival

by Ben Reeves on January 15, 2013 at 06:39 PM

5,364 Views

Silly Nintendo, Sundance is for film. Nevertheless, the Japanese publisher will host several events during this year’s Sundance Film Festival.

On January 17, Nintendo will host a Wii U Video Challenge premiere party where the company will premiere three short films centering on the Wii U.

Previously, YouTube filmmakers were asked to create short films about the Wii U's unique gameplay possibilities. Twelve filmmakers were selected to participate in the 48-hour Wii U Video Challenge from January 11-13. Divided into three teams of four, these filmmakers all worked to create short films that showcased the fun and exciting gameplay of the Wii U. These films will debut during the Nintendo party on Wednesday. I'm sure we'll also get to see them online before long too.

Then on January 18, Nintendo will open it's Nintendo Lounge for three days, so Nintendo will host a premiere party for the Wii U Video Challenge and have a Nintendo Lounge set up for festival attendees and residents to play unreleased Nintendo games between film screenings. Titles on hand will include: New Super Mario Bros. U, Nintendo Land, ZombiU, Sing Party, Rayman Legends, and Wii Fit U, among others.

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Filed under: News, Nintendo, film, nintendo lounge, sundance

Comments

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by Zebra3 Tuesday, January 15, 2013 at 06:51 PM

This is actually pretty cool. Can't wait to see the films.
by Ziraz Tuesday, January 15, 2013 at 06:58 PM

Looking forward to seeing these online, hopefully they win at the festival.
by xeno113 Tuesday, January 15, 2013 at 06:59 PM

Anyway that Nintendo can get attention to raise sales, they will do it...
by John Wrek Tuesday, January 15, 2013 at 07:07 PM

Nicely done.
by bloodninja15 Tuesday, January 15, 2013 at 07:15 PM

I hope this one is in it www.youtube.com/watch
by FFXSage Tuesday, January 15, 2013 at 07:19 PM

Games do not belong at Sundance, sorry. There are a multitude of game-specific events, no need to invade film ones.
by slickvicXLII Tuesday, January 15, 2013 at 07:34 PM

this is actually a really cool idea. I wouldn't mind seeing those movies, and I sure as hell wouldn't mind playing those Wii U games.
by Companion Cube Tuesday, January 15, 2013 at 07:54 PM

Hopefully they'll announce Pikmin 3's release date. They won't...
by Leboyo56 Tuesday, January 15, 2013 at 08:03 PM

Wow, I can't wait to play Wii Fit U in front of a crowd of people!
by VinsanityV22 Tuesday, January 15, 2013 at 08:05 PM

That's kinda cool. I mean, since these Sandy Hook shooting talks, a lot of people have been bringing up exactly HOW video games present themselves. And, frankly, it is REALLY depressing that 99% of what's advertised as representative of the entire medium are shooters and, like, Assassin's Creed. Just uber-mainstream, cartoonishly violent, stupidly overproduced fare. Stuff exclusively for guys, but not just guys. Like beer commercials, it's JUST targeting a certain sector of guys. The future college dropout demo, y'know? Mountain Dew-sucking, Xbox Live Headset wearing, Achievement point addicts. The worst kinds of gamers, but also, I guess the ones with a ton of disposable income? I guess when you flunk out of college, you don't need to spend money on textbooks anymore. So for any other type of game, and definitely the more fun, colorful, "all ages" stuff Nintendo typically pushes, they should find new avenues to advertise to new audiences. Because the bro-dudes are much too manly to enjoy stuff like LEGO City Undercover, Rayman Legends, Sonic All Stars Racing Transformed and New Super Mario Bros., right? It's time to try and speak to OTHER types of people, game industry. So it's good to see Nintendo try here, if you ask me. If we want games like Journey, unFinished Swan, the Cave, Costume Quest, and Ninokuni to succeed, we CANNOT keep schilling to the bro-dudes exclusively, guys.
by ScruffTheNerfHerder Tuesday, January 15, 2013 at 08:45 PM

So are their videos just watching people play the WiiU? That doesn't seem very fun, for me at least, I'm sure the actors had fun.
by Tim Gruver Wednesday, January 16, 2013 at 12:33 AM

Cool.
by Warrior Wednesday, January 16, 2013 at 08:18 AM

Hahahah alright...
by DeadBull Wednesday, January 16, 2013 at 09:39 AM

I love my Wii U
by darkflamemaster Wednesday, January 16, 2013 at 11:46 AM

oooh looking forward to the films!