The lights are on
The Skylanders franchise has hit an impressive milestone, surpassing $500 million in sales in the U.S. alone since the first game, Skylanders: Spyro's Adventure made its 2011 debut. According to Activision, sales of Skylanders Giants alone earned more money that the films Wreck-It Ralph and Rise of the Guardians made during the holiday 2012 season.
The figurines have proven to be immensely popular, outpacing the sales of toy lines including Beyblades and action figures based on the WWE and Star Wars licenses.
“Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere,” said John Coyne, vice president of consumer marketing at Activision Publishing. “We’re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it’s gratifying to see kids excited about the adventures that await them both in the digital and physical worlds.”
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these little things are expensive..but I said that one day i'll check them out.
I'm sure half of that is 40 years olds collecting them.
I gotta admit its a genius idea to mix together toys with a videogame.
All you really need to play the game is one of each type. I think there's 6 or 7 types. All my little brother needs is the Earth type and the Undead type and he'll be set. He doesn't want every single one, just all of the different kinds so he can get through the areas.
Just think if Pokemon did this? Really sells be through the freaking in the next galaxy.
Still I don't care for the game myself and I do think it is a waste of money as you have to by the figures to play the game. Yet at the same time think it is pure marketing genius as you can come up with rare figures (Like we've all seen last year) and they sell for a crap load of money and people just buy them. Not really to play the game but to collect them and hope they are worth something. Most likely 400 years later.
After all it is technology in them too and cheap plastic figure. Only way you gain value in something is if it leaves a lasting mark on a people's childhood like the good old days of toys.
Never played it but heard good things. Every time I go into Gamestop kids are in there raving over new figures, such a saavy business idea. Sort of reminds me of when Pokemon first came out and they started selling the trading cards, that was awesome; until school banned them which I never understood but whatever.
Wow, now that's a lot of money. I've always been split down the middle with the series. It's a wonderful concept, but can be seem as milking tons of money from kids and parents.
I do enjoy the game though.
I have both games, all the characters from the first one, and about 16 or 17 figures for the second. My kids love it and the games are actually fun. It is definitely a lot of money but my kids will play the game over and over again just with different characters.
I don't view it as milking money, it's like someone said, marketing. It's a video game that kids, and many adults, like and play; and then they sell toys to go with it that interact with the game. My son will actually take the figures and play games with just them, he doesn't always want to play the game.
Don't get me wrong, I can see why this would be popular with kids and adults, but isn't it over rated? I found the game boring and way to expensive. I mean to enjoy the full game buying new you would have to pay around 120 dollars to get every element. People always complain about on disc dlc but this is no different. In fact it is worst. You can't get every achievement without at least 8 of the different elements. Not only that but several portions of the game are blocked off to you if you just play with the starter pack.
skylanders is a big ripoff...yet i give into it and buy the figures for my nephew
I hate Skylanders!
Shoot, that's a lot of pazoozahs. Haven't played any of Skylanders myself, but I wish that Activision wouldn't get away with advertising a game just through a cheap toy line. Just me, though. . . (sigh)
figures+game+bundles. well, I just buy the figures for my cousin though.