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Vita Hasn't Sold As Well As Sony Was Expecting

Sony initially created some buzz for the Vita prior to its release, thanks to the console's impressive graphical capability and hardware features. Despite this, that buzz hasn't translated into sales as well as the company had hoped.

In a new interview with The Wall Street Journal, Sony CEO Kaz Hirai addressed the Vita's struggle with sales numbers. “I would say it’s on the low end of what we expected,” said Hirai. He then noted that it's too early to determine whether the console is a success or failure, saying it would take five to ten years to say that with any certainty.

With little-to-no big games on the horizon for the portable, here's hoping Sony has some big announcements lined up for 2013.

Source: The Wall Street Journal

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Comments
  • Sad...
  • Well your selling something new as much as a PS3 now...Which one do you think we want if we don't have any Sony systems better yet which would we rather buy More ps3 games/new games or a vita?
  • In other news, the sky is blue.
  • well, about to replay the broken record again..."if a handheld is the same price as the console, why get it? i pay $250, i get a handheld, that plays games from a small library, netflix, pandora.etc...i get a ps3, i get the same thing, plus blu-ray, plays dvds and cds, ps2 games (if compatible), play assassin's creed, god of war, ratchet and clank, final fantasy, prince of persia, devil may cry and other series on it'... again, why pay $250 for a handheld, when you pay the same price for a ps3????? idiots who run sony i swear...
  • Any mobile platform is going to be a bit of a failure at this point in contrast with the past. It's to be expected considering that laptops, tablets, and even phones are now capable of delivering the on-the-go diversions people want out of mobile stuff. The only reason the 3DS isn't a sad pile of unwanted units is because of the franchises people know they'll see on it. The Vita really doesn't have any equivalent killer apps.
  • Never cared about mobile gaming/entertainment or casual games... They just do not interest me at all. Plus I spend so much time in front of my PC (not just gaming mind you) that I welcome the short periods of time I spend outside, like going to the shop to get snacks or going to lectures.

    Why would anyone want to watch movies or play stripped down games on a tiny screen with limited controls while riding on a bumpy bus or a train while all the time worrying about how much juice is left in the device is beyond me. It's either the full, painless experience or nothing for me.
  • Bad sales = less support = awww nuts I'm not getting many more good games for my beloved vita
  • Well duh; the smartphone market is booming, the 3DS had a huge head start and better titles developed for it, and frankly the "innovations" of having touch-screens on the front and back do nothing to appeal to most people. Two thumb-sticks? Great, but that means there needs to be good games to utilize them. Sure, the Vita has only been active for a year, but I'd say the first year is most important for any console.
  • I was going to buy one, but the AAA games they promised tuned out to be utter *** so...
  • Why couldn't they just update the psp threw the internet.
  • It need exclusives, not ports and rehashes. Cross buy is cool but if I get the Vita version for free then the Vita software isn't making any money. Also why would I buy the Vita version if I got a Ps3? The Ds and 3Ds may be weaker then the Vita but they have games you can't get anywhere else.
  • Never saw a market for this after the PSP, the 'hardcore' and the 'coolkid' markets moved away from unique portable game systems a long time before release. Shame though, has neat technology that probably won't be utilised again.
  • After the PSP, I swore off of Sony handhelds. What a waste of money that was. You think they would have learned their lessons.
  • Stupid double post...
  • Not surprising given how poorly they've handled the Vita's launch, not to mention the fact that there hasn't much software announced for this year. Beyond Killzone and Tearaway, what's on the horizon that's supposed to get people excited?
  • It honestly is the truth, that "Vita has no games". Before you rant on me, think of it broadly-the FPS's for it are sub-par, with the few notable titles being Uncharted, Persona, and Sound Shapes. JRPGs aren't always huge sellers these days, Sound Shapes...I don't really know much about, just that people like it, and Uncharted just apparently didn't grab people. While Vita fans may like the games it has, to someone like me, I'm not really attracted at all, unless there's a KH exclusive for it, or maybe Soul Sacrifice. They really should try to inject some noticeable first party titles in, as well as good 3rd party ones. 3DS has Zelda, multiple Mario's of different forms, Resident Evil, an exclusive KH, and more games coming.
  • Yeah.
  • That's not a surprise.  It takes more than high-end specs.

  • Well, well, well. Guess why folks.

  • Viva Microsoft!
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