The Digital Game Monetization Summit in San Francisco hosted a number of panels detailing opinions and analysis of the games industry.

According to Greg Richardson, CEO of Rumble Entertainment, casual games may not be making as big of a dent in the industry as many think.

“Of the $50 billion that was spent worldwide last year on games, less than 10 percent was spent on casual content,” he said. “The future lies in going into the larger part of the market, which is people that self-identify as gamers, and where the user acquisition and long-term value creation comes from making great games.”

Other experts went on to describe how they improved said long-term value, advertised their games, and spread the word via a “viral approach.” For the full rundown, head over to to learn more.