I think it looks fine, I just want to play the game already lol

Um...........who cares?

i dont hate it but i think its dumb to choose cover art to focus on people who are not fans

the only problem I have with it is the burning flag, other then that it's a pretty good box art

I don't think I could care less about game box art. It's the last thing that comes to mind when buying a game, having done research beforehand and knowing I already want it, as I'm sure many others also do.

I honestly couldn't care less about the boxart.  I wanna play the game, **BRAAAHHHH**!

Wow what a nut. Thats the basic principle of marketing duh. Look has everything to do with it. Sure you may not buy saled dressing weekly but the look and texture of the bottle is what drives people to pick it up. I could go into legit detail about how color,texture,the picture all motivate someone unless they prefer a certain brand but I got to drive my dad to see my sister. later peps.

its a cover...we all will take the game out of the box put it in our consoles and then the box sits on a shelf while we play

It isn't that bad, a bad box art means nothing, its the game that matters

"I" didn't mind it, but so long as the game is good why would any of "us" care what the box art lookes like. Plus this is not even close to some of the worse box art that "I've" seen over the years.

The game cover is absolutely fine. The war in Columbia is ideological, perhaps pertaining much to the perversion/corruption of American ideals, which is why the US flag is burning on the cover (does anybody else think that Fox News and other conservative media outlets are going to have a field day with that one?). Also, the protagonist is no longer silent. This transition from a silent character to one with a large personality obviously means he will be the focal point of the story. Both Elizabeth (the protagonist's motivation) and the world of Columbia (the setting of the ideological battle) are very important, but those two things will revolve around the main character and the ideological discussion, rather than the protagonist revolving around the world and ideological discussion like it was in Bioshock.

In short, the game's focus is on the man and the ideological discussion, not the Columbia or Elizabeth.

And, lo and behold, shooting is a core mechanic of the game, so there's THAT.

The cover reminds me of a movie poster. It doesn't really matter how the cover looks, I just want the game to be good.

Very good interview.

idk why everyone was so mad w. this box art in the first place. Its box art, not that big of a deal.

What's so bad about it? Sure, it isn't the greatest looking box art in the world, and it can get confused easily to some similar, but it isn't atrocious. It doesn't make eyes bleed. Heck, I think it's actually better than BioShock's. BioShock 2 is the best though; it's shiny.

I've been a fan since the first Bioshock, and I don't think the box art really matters that much. I think the art looks pretty epic. Most of the people that complain are the devoted fans that are buying the game no matter what anyway. Don't judge a game by its cover. As a matter of fact, don't judge this game at all. You and me both know it's going to be awesome.

As a student of marketing I completely understand the intention behind it. They want to sell and a flashy cover can help them do just that. These so called "hardcore" are becoming more whyney with each passing day.

I'll never understand people's fascination with the burning flag. Last time I checked burning a flag is legal and protected...so its not a big deal.

I don't really care. I'm more concerned with what's in the box.

I still think this looks pretty *** awesome.

First I really like the cover art, and second I think they should print the cover slips dual sided (like Skyrim and Mass Effect 3) so you can switch it yourself without having to print/cut paper and slip it in