The lights are on
In an interview with wired.com, BioShock Infinite's creative director Ken Levine talked about the decision behind the game's box art, which has received a negative reception online from fans.
Basically it comes down to the idea that the cover is not for fans who have been following BioShock Infinite's coverage, and more for the gamer who likes shooters, but rarely buys games or reads about them. Levine makes odd, but appropriate analogies to his salad dressing purchasing habits and how some people buy video games in the same way.
"There are plenty of products that I buy that I don’t spend a lot of time thinking about. My salad dressing. If there’s a new salad dressing coming out, I would have no idea. I use salad dressing; I don’t read Salad Dressing Weekly. I don’t care who makes it, I don’t know any of the personalities in the salad dressing business.”
Levine makes a good case for the cover art that many on the Internet have been negative about, and says that alternate cover art will be available to print off online soon.
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I honestly couldn't care less about the boxart. I wanna play the game, **BRAAAHHHH**!
The cover reminds me of a movie poster. It doesn't really matter how the cover looks, I just want the game to be good.
Very good interview.
idk why everyone was so mad w. this box art in the first place. Its box art, not that big of a deal.
What's so bad about it? Sure, it isn't the greatest looking box art in the world, and it can get confused easily to some similar, but it isn't atrocious. It doesn't make eyes bleed. Heck, I think it's actually better than BioShock's. BioShock 2 is the best though; it's shiny.
I still think this looks pretty *** awesome.
First I really like the cover art, and second I think they should print the cover slips dual sided (like Skyrim and Mass Effect 3) so you can switch it yourself without having to print/cut paper and slip it in