The lights are on
The fate of G4, the TV network formerly devoted to video games, has been up in the air for some time. It has been officially announced that it will become the Esquire Channel next year.
Along with a name change, the channel will also see a switch in focus with plans to target an, “untapped metrosexual viewership,” and, “shift the former gaming network to a destination more in line with the modern male,” which is something that has been discussed for quite some time.
The reformatting has already begun with the announcement of the cancellation of shows like X-Play and Attack of the Show earlier this year.
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Sure, because modern males totally don't play video games.
I enjoyed G4 Tv with its Attack of the Show and X Play occassionally, but it's like The Office- sometimes it's good, sometime's it's not. The "untapped meterosexual viewship" does not interest me, but I'm sure it'll appeal to some. It's not a step down, it's an end. But perhaps eventually a new gamer (and other) station will reinvent itself in time.