The lights are on
GameStop said today it's opening 80 brand-new stores across the country this holiday focused on kids and families. The Dallas Business Journal reports the new GameStop Kids carry E-rated video games and other accessories and toys, such as a 2-foot-tall talking Star Wars Chewbacca and Skylanders backpacks.
“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” says GameStop CEO Paul Raines.
GameStop says if the stores are a success the company will consider leaving them open past the holiday and possibly making them permanent. The first GameStop Kids opens Friday, October 26, at the Grapevine Mills Mall in Dallas, Texas.
[Source: Dallas Business Journal]
Disclaimer: Game Informer is owned by GameStop
That is so stupid
This may or may not be a good idea.
The only concern I have with this, is that I might have a Kids store near me, but then not have an actual GameStop. That would suck.
Probably a very smart move if they get enough of these stores out and can start making the original gamestops a little more adult centric. Somehow have a smart organization so not all E games go only to the kids store but make sure none of the real kiddy ones get into the "adult" store. I guess this focuses on aspects other than games but I hope they use this model to reorganize the game distribution so I don't need to wade through kinectimals to get to my Halo.
KB Toys anyone?!?!
Bad Idea. But if it hits it will be pretty big.
Isn't GameStop already supposed to be kid-friendly? I don't see the point.
This seems like a good idea. Mostly because parents don't pay attention to what their kids play. Hopefully this will help....
Because the normal gamestop apparently explodes the minds of normal 4 year olds constantly using racial slurs on PSN/XBL.
They should have included E10 games, but this definitely sounds promising!
This is a great idea! I could definitely see Gamestop Kids being some kind of educational video game retailer if they decided to take it a step further and begin to sell leapfrog systems and other systems like it.
hahaha picture funny
I'm going to the one near me once it opens.
I have a feeling this will catch on since most parent have no clue what they're doing when it comes to games. But the next generation of parent will be largely gamers and all that will change.