The lights are on
GameStop said today it's opening 80 brand-new stores across the country this holiday focused on kids and families. The Dallas Business Journal reports the new GameStop Kids carry E-rated video games and other accessories and toys, such as a 2-foot-tall talking Star Wars Chewbacca and Skylanders backpacks.
“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” says GameStop CEO Paul Raines.
GameStop says if the stores are a success the company will consider leaving them open past the holiday and possibly making them permanent. The first GameStop Kids opens Friday, October 26, at the Grapevine Mills Mall in Dallas, Texas.
[Source: Dallas Business Journal]
Disclaimer: Game Informer is owned by GameStop
A concentrated location for Skylanders?
Count me in!
Growing up all games were for kids -- at least they were targeted that way. Now that the industry is so big with such different experiences for different audiences, this is pretty smart IMO.
Can't get discounts at target our Walmart like you can at Gamestop.......i think its a good thing so parents will know what to buy their kids, instead of them getting their kids mature rated games
This seems weird.
This is good. I mean, the only titles kids should be playing are E-E10+. E10+ rated games should be for kids who are 10 years old and up (and E rated titles). Cause seriously, I can't take little kids playing M rated games.
When I was at my GameStop one time, I saw a kid and his dad Pre-ordering Black Ops 2 (which is obviously M rated), and I was thinking "What the **** is this guy doing? Is he blind?!!".
This should settle down parents who don't want their kids playing M rated games. But as for T rated...?
I think it is a good idea. As a parent it makes sense to me. And for the parents who aren't savvy and up to date with video games It makes it easier for a them to buy an age appropiate game for their kids. Hopefully this can curb some of the underage kids playing Modern Warfare and other violent games
I love this idea i hope everything goes good for them.
Thats a pretty cool way for som of my ultra-sensitive friends to buy and trade games without being scarred for life by the box art of Halo, i guess.