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GameStop Opening Kid-Focused Stores

News

by Jim Reilly on October 25, 2012 at 11:37 PM

15,615 Views

119

GameStop said today it's opening 80 brand-new stores across the country this holiday focused on kids and families. The Dallas Business Journal reports the new GameStop Kids carry E-rated video games and other accessories and toys, such as a 2-foot-tall talking Star Wars Chewbacca and Skylanders backpacks.

“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” says GameStop CEO Paul Raines.

GameStop says if the stores are a success the company will consider leaving them open past the holiday and possibly making them permanent. The first GameStop Kids opens Friday, October 26, at the Grapevine Mills Mall in Dallas, Texas.

[Source: Dallas Business Journal]

Disclaimer: Game Informer is owned by GameStop

Filed under: News, gamestop

Comments

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by xX-w0lf_r3b0rn-X Thursday, October 25, 2012 at 11:44 PM

Errr... I am conflicted....
by Degredations Jr Thursday, October 25, 2012 at 11:46 PM

I feel like parents who are buying games/toys for their kids will just get them at Target, Toys R Us, WalMart etc. along with all their other stuff instead of going to this specialty store...
by Andrew Marcos Thursday, October 25, 2012 at 11:46 PM

I think it's a dumb idea, but I guess a kid specific part of the store would prevent bad parents who can't read from buying Naughty Bear for their kids. Or not.
by Foba Bett Thursday, October 25, 2012 at 11:49 PM

That's not normal but excited for my little brothers and sisters who aren't quite ready for the more mature GameStop
by VGAPixel Thursday, October 25, 2012 at 11:50 PM

So glad i dont work for them any more.
by TradeMark Thursday, October 25, 2012 at 11:50 PM

And they will still give you little for trade-ins. Poor kids, but mostly poor parents who actually payed for the games.
by ghostnappa4 Thursday, October 25, 2012 at 11:50 PM

cool
by Zach Burnside Thursday, October 25, 2012 at 11:50 PM

Whatever floats your metaphorical boats.
by Boyzby Thursday, October 25, 2012 at 11:50 PM

I imagine this is just space made for Skylanders and the like. I suppose it's a good idea to take the kid to a game store just for them and it's easier to know what to get them, despite the fact that there are ratings on the box. I have a couple of friends in Dallas; I should ask them what it's like.
by God Of Irony Thursday, October 25, 2012 at 11:51 PM

This sounds like an excellent way to go out of business.
by ghostnappa4 Thursday, October 25, 2012 at 11:51 PM

this will help out Nintendo cause a lot of kids these days dont like Pokemon or Mario and are COD addicts.
by Gray_Matter Thursday, October 25, 2012 at 11:54 PM

Interesting. Does this mean that the other stores won't carry younger "kiddie" titles if this turns out to be a success? So I will have to shop at 2 different stores? Hypothetically. Seems like a company would want everything in one area, a "jack of all trades" type of deal.
by cheesey200 Friday, October 26, 2012 at 12:03 AM

The kids will complain that there aren't any good games, so it's kind of pointless.
by TurdFurgy Friday, October 26, 2012 at 12:19 AM

What a relief. I just couldn't handle the regular GameStops. Disclaimer: I no longer shop at GameStop cause they done did me wrong.
by Tezla55 Friday, October 26, 2012 at 12:20 AM

Cant people just read the ESRB rating? Is it really that hard?
by PudyMaster Friday, October 26, 2012 at 12:21 AM

So now will they stop asking for my ID when I buy a T game?
by LPHero55 Friday, October 26, 2012 at 12:21 AM

What? That's retarded. People go to gamestop because they can buy games for themselves and kids. If you want toys, there's Toys'r'us!
by RezidentHazard (rides again) Friday, October 26, 2012 at 12:22 AM

Seems like it's probably not a bad idea. I see a lot of parents these days buying highly inappropriate games for their kids. No 10-year-old should be playing Call of Duty, God of War, or GTA. This would be a good way to help some parents make better choices for their kids.
by Clayton Broyles Friday, October 26, 2012 at 12:23 AM

Yeah, I remember how successful Kids R Us was... ... ...
by Danielle Friday, October 26, 2012 at 12:32 AM

that's awesome!