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Sony May Want To Rethink Its Advertising Campaign For The New PlayStation 3

News

by Kyle Hilliard on September 28, 2012 at 09:05 AM

30,089 Views

160

Sony's new advertising campaign in Japan for its redesigned PlayStation 3 will certainly get your attention, but I don't know if it will make you want to buy a new PlayStation 3.

Maybe this advertisement is specially designed to appeal to a Japanese demographic, and my American mind can't handle it, but it really seems like this would literally scare people away from buying a PlayStation 3. I would hate to ruin it for you, so just check out the ad below.

For more about the new arguably improved PlayStation 3, check out our unboxing feature.

Email the author Kyle Hilliard, or follow on Twitter, Google+, Facebook, and Game Informer.

Filed under: News, Sony, Playstation 3, scary, redesign, terryfing

Comments

sort by date:

by TheLaughinManFL Friday, September 28, 2012 at 09:13 AM

Blitzkrieg shock and awe campaign!
by TALI Z0RAH Friday, September 28, 2012 at 09:14 AM

Can anyone describe this to me, high school desktop has crap flash player and cant play...
by predator979 Friday, September 28, 2012 at 09:15 AM

And so the spread of the T-virus begins...
by The Car Geek Friday, September 28, 2012 at 09:18 AM

I'd need a shotgun for every time I put a game in.
by LOZFAN1 Friday, September 28, 2012 at 09:18 AM

They should have never redesigned the system to begin with.
by Kitt Kiwi Friday, September 28, 2012 at 09:18 AM

This ad is more as an screamer.
by TheLast1Left Friday, September 28, 2012 at 09:21 AM

Ha, I think it is great.
by grimmfeather Friday, September 28, 2012 at 09:24 AM

It really "grabs" your attention, that's for sure. XD I guess the TV spot doubles as an ad for Biohazard (Resident Evil) 6.
by pvspartan36 Friday, September 28, 2012 at 09:25 AM

*clicks play* Well this doesn't seem so bad. Piano music, showing off the console. Maybe some improper grammar buOH JESUS WHAT THE-!
by Corehaven Friday, September 28, 2012 at 09:26 AM

Ahhhh...Japan. When are you not being crazy as **** ?
by Boyzby Friday, September 28, 2012 at 09:27 AM

I like that. Short and bizarre.
by bzeiler Friday, September 28, 2012 at 09:28 AM

It's definitely better than that strange baby commercial for when the PS3 first came out. *shudders*
by Valtiel666 Friday, September 28, 2012 at 09:31 AM

Yeah, it's an ad for Biohazard 6. Pretty creepy way to advertise the new system and the game.
by tenzen Friday, September 28, 2012 at 09:33 AM

I read the comments first and expected something really bizarre but what I got wasn't really all that strange. It was a bit of a surprise because you don't expect it but nothing really all the strange.
by siegeoflight Friday, September 28, 2012 at 09:33 AM

The new PS3 needs a new strategy if it wants to get more sales. Also a price drop wouldn't hurt either.
by - Friday, September 28, 2012 at 09:34 AM

I knew it, they put zombies in the new PS3. One with every purchase.
by Master Chief Friday, September 28, 2012 at 09:41 AM

Ha I'm guessing it is also advertising Resident Evil 6 or there is just a zombie in the console. Lol
by Mystt Friday, September 28, 2012 at 09:49 AM

Hardly scary, but it doesn't absolutely nothing to make me want one.