The lights are on
The cable network, which was originally designed as a 24-hour video game station, has been moving away from its original format for some time. Now, reports have surfaced that G4 may receive a suave makeover -- with a name change for the network possible.
The entertainment industry bible Variety is reporting that NBCUniversal, which owns G4, is planning to rebrand the network, focusing on a more upscale, stylish format aimed at the "modern male." Variety says the format could be similar to the men's fashion and culture magazine GQ.
Since its inception, G4 has struggled to find an audience, though a few shows like its long-running video game/pop culture program Attack of the Show! and American Ninja Warrior have been successful. Recently, popular X-Play host Adam Sessler (and the G4 personality with the strongest ties to the game industry) parted ways with the network. It's not known if that parting has anything to do with the network's rebranding.
The network appointed a new general manager early in 2012, former NBC marketing executive Adam Stotsky.
While video games would likely remain a part of this new, lifestyle oriented approach, it appears that the network that was to be devoted to video games is moving farther away from its roots.
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I only ever watched G4 when Keith Apicary crashed them at E3 2010 to ask about the Dreamcast 2.
After Adam Sessler left my time with G4 has dwindled. After these changes happen, we will see if I come back to G4 or [insert new name here] anytime soon.
P.S. No video game time, no view time
i dont like the sound of this. i really enjoy this show.
I hope it doesn't move farther away from gaming.
So do this...take Cops and play new shows for the "modern male" in its time slot. Leave the rest alone, and bring back Adam Sessler, and Arena, then bam! You have it!
This is terrible news!!! Stop screwing with G4, NBCuniversal!!!! Classic G4Tv was beast!!! Ahhh man.... This really is upsetting.
I remember when I would come home and see what was on G4, whether it was Attack of the Show, Cheat or X-Play. Cheat ended so I stopped watching it, Attack of the Show got Olivia Munn so I was done with Attack of the Show. Now that Adam left, I'm done with the channel.
I remember when Tech TV was "Partnered With" G4 and how all of Tech TV was broken apart except for the two or three IPs that G4 needed. (Including Adam Sessler's contract!)
Maybe G4 could not find another good network to take over, so they run out of ideas.
Oh, well I stopped watching G4 (formerly the awesome TechTV) a couple years ago. It had little to nothing to do with video games or computers. Even the show X-Play became unwatchable for me: it was full of biased opinions without much genuine info on the games it purported to review. Webb was the worst. However, Sessler was alright--I found him annoyingly smug at times and his need to show how smart and cultured he was could get in the way of genuine inside into what a game was or wasn't--but he at least tried to be open minded about games and actually cared about games in general.
I'm sad G4 strayed from its roots. I miss the days of Portal, Judgement Day, Cinematech, Arena, and all those great shows.
ever since they got rid of the good shows from the old days like codemunkeys cheat arena inside the game now were just stuck with variations of cop shows and movies for them to fill in time slots no wonder the original hosts left
selling out is a death wish g4 will be missed
I liked XPlay. It seemed like a show geared towards my interests rather than the sheer stupidity that gets prime-time exposure on other networks (Honey Boo Boo you are the reason the rest of the world think Americans are idiots)
this is stupid. but as long as they keep aots, xplay, and their yearly e3/comic-con coverage, i'll be fine with it. thats all i watch on g4 anyways