The lights are on
The cable network, which was originally designed as a 24-hour video game station, has been moving away from its original format for some time. Now, reports have surfaced that G4 may receive a suave makeover -- with a name change for the network possible.
The entertainment industry bible Variety is reporting that NBCUniversal, which owns G4, is planning to rebrand the network, focusing on a more upscale, stylish format aimed at the "modern male." Variety says the format could be similar to the men's fashion and culture magazine GQ.
Since its inception, G4 has struggled to find an audience, though a few shows like its long-running video game/pop culture program Attack of the Show! and American Ninja Warrior have been successful. Recently, popular X-Play host Adam Sessler (and the G4 personality with the strongest ties to the game industry) parted ways with the network. It's not known if that parting has anything to do with the network's rebranding.
The network appointed a new general manager early in 2012, former NBC marketing executive Adam Stotsky.
While video games would likely remain a part of this new, lifestyle oriented approach, it appears that the network that was to be devoted to video games is moving farther away from its roots.
Source: Variety
I stopped watching almost all the good shows on G4.
Olivia and Kevin left Attack of the Show. Adam left X-Play and I never liked Morgan Webb that much to begin with.
Woooow, that REALLY sucks!!! Another reason why I HATE fashion -___- always messing things up!!!
I stopped watching when they began showing things like Ninja Warrior and Attack of the Show. I'd usually just catch an X-Play episode here and there, but then Adam left and I just gave up on it.
Boooo!!!
a fashion thing? That doesn't make any sense.
I used to watch that channel all day long..but it has changed alot..n now they wanna change it more..i hope they dnt kill this channel..i mean the only problem i see is..i love watchin cops n ninja warrior but not all day everyday..just add sum variation..but the only reason i suspect doom from this next change is......NO!!!!! NOT ANOTHER REBOOT THIS YEAR!!!!!!LMAO
Oh how I miss the old G4 days..... Back when it was actually called TechTV.
I don't think the concept of what G4 was originally supposed to be is well suited to TV. As web-based show, I think it would work better.
I miss G4. I used to watch it all the time when I had Time Warner. Too bad Direct TV doesn't carry it.
I don't even know why G4 and gaming are mentioned in the same sentence anymore....
Actually, I heard that they are gonna stick to their roots and not change the name, just making the network less geeky but more sophisticated.
i've never watched the channel once ... partly due to it not being a cable channle i had or even knew of before a couple years ago and i didn't have cable when i learned of it n now that i do i don't personally watch tv much .. its sad to see a station ppl liked go tho even worse it turn into something for 'fashion' but at the same time i can't help but think if more ppl had it / knew of it it may not've happened
im not too upset, without Sessler Xplay isnt really any good anyways