The lights are on
What better way to build awareness for the upcoming election than to get a younger audience interested by bringing the Assassin’s Creed series into the equation? That’s exactly the plan, as Ubisoft, the developer of Assassin’s Creed, announced today that they would be partnering with Rock the Vote, the nation’s leading non-partisan registration organization.
Since Assassin’s Creed III is the first game in the series set in the United States, Rock the Vote and Ubisoft are going all out to get your attention on the election.
As part of the incentive, Ubisoft has a traveling exhibit prepared called, “Art of the Assassin.” The showcase will feature original Assassin’s Creed III-inspired works by notable contemporary artists, such as Ariel Erestingcol, Artek, Dual Forces, Justin Bartlett, Mark Dean Veca, Racecar 13, Dora Drimalas, Thank You X and Brian Flynn. The nationwide tour begins this Thursday at Los Angeles’ 525 DTLA Gallery. The tour ends in October, but as a grand finale, all the works will be auctioned off for the public to bid on. All proceeds will benefit Rock the Vote.
Also, as part of Rock the Vote’s Road Trip, where the organization brings musicians and voter registration opportunities to colleges across the nation, participants will get the chance to experience Assassin’s Creed III before its October 30th launch. Additional details have not yet been released at this time.
“Partnering with Assassin’s Creed III provides us with an opportunity to engage a large and influential group of young people,” said Heather Smith, president of Rock the Vote. “If we can inspire just a small percentage of Assassin’s Creed fans to become more active in the upcoming election, we’ll no doubt be on our way to achieving our goal of registering 1.5 million voters.”
For more information on the Art of the Assassin exhibit, check out its site, www.ArtoftheAssassin.com.
To learn more about Rock the Vote, visit http://www.rockthevote.org.
Email the author Kimberley Wallace, or follow on Twitter, and Game Informer.