Sega's new mobile publishing wing, Sega Alliance, released its first game today. Jack Lumber, developed by Owlchemy Labs, is a clever variation on the gameplay of the mobile blockbuster Fruit Ninja. The game uses cartoonish graphics to tell the tale of Jack Lumber, a tree-cuttin' man who's out to avenge the death of his grandmother, who was felled by an evil tree.

“We’re very excited about being the first developer to partner with Sega Alliance,” said Alex Schwartz, chief scientist at Owlchemy Labs. “We’ll be able to introduce Jack Lumber to a much wider audience than we’d originally hoped thanks to the resources provided by Sega Alliance. Working with Sega has been the opposite of dealing with a lumbering bureaucracy. We just focused on making a great game. Now Jack Lumber is branching out across mobile devices and players worldwide can show those treacherous trees who’s boss!”

Jack Lumber is the first of many independent mobile games that Sega hopes to publish under this new banner. Watch the trailer for Jack Lumber below.