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PlayStation Boss Admits Vita Has Been A Tough Sell To Publishers

The Vita hasn't been an easy sell to third-party publishers, according to Sony. In a recent interview, Sony Worldwide Studios president Shuhei Yoshida spoke about the challenges the company has been dealing with in the handheld space.

"We're having a more difficult time than we had anticipated in terms of getting support from third-party publishers, but that's our job," Yoshida told PlayStation: The Official Magazine. "We will continue to talk to development communities and publishing partners and tell them why Vita can provide a great experience for the IPs they have."

Yoshida isn't about to get mired in the doom and gloom, however. He says he has high hopes for big-league franchises such as Assassin's Creed and Call of Duty on Vita.

Sony's share of the handheld market has decline slightly over the past year. The PSP and Vita combined sold 1.4 million units over 2012's first quarter, as opposed to 1.8 million units in the same time frame in 2011. 

 

[Source: PlayStation: The Official Magazine, via CVG]

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Comments
  • It seems as if history is repeating itself with Sony's handheld.
  • I got a Vita for my Birthday and really...I was rather sadden by the lack of games that are still not out there just for the Vita. Even that they haven't even tested most like...what 1% of the total PSP list out there? Even some Playstation 1 plus a few PS2 ports that have yet to be tested to see if they work on the Vita. Sony is really really slacking and making it tough to really think they want to go up against Nintendo on the handheld department. I mean this is Sony after all. Electronic Giant. They hold most like 40% (I am guessing...and most likely wrong) of the Electronic market of the world. And yet they can't talk developers into trusting that the Vita is a great Handheld platform? Boy they are truly truly losing it. Also really being out of touch with what is going on in the market to know that....yeah...the prices are a bit high. I do admit that I got an 8gig memory card and really didn't like the fact I paid so much for it over the fact that a normal everyday 'non-important' name one is like...what? 2 bucks? Yet I sucked it up as I had plans and some times plans require a bit of a price to do them. So yeah....Sony really really needs to lower their prices and maybe their name would mean something than "Over Priced Piece of Crap". -bows- Thank you for reading a pointless internet point of view that would get shot down in a heartbeat.
  • To be honest I do not want to play AAA titles, like GoW, Uncharted or Call of Duty on my Vita. That is not what I am looking for out of my handheld. I want to play different games from the ones I play on my full sized console. As good as the Vita is (and it is pretty awesome), I want fresh IP and no $49.99/39.99 price tags that come with handheld editions of the biggest games. Sony should be looking at up and coming devs and indie companies to bring new games to the Vita along with their own internal studios. I am sure many would jump at the chance to make a quality game on a quality handheld.
  • Just wait for the games, Sony. Just wait for the games.

  • I am waiting until the holidays to get a Vita (I bought the PS3 and PSP on Day 1, but the Vita just didn't have that spark for me). To be honest, if they kept the XMB I might have pre-ordered it. The only real issue I have is the decision to use proprietary memory. Sure, the Memory Stick Duo was proprietary as well, but it was used across a lot of Sony products. I can tell you for sure that sales would have been higher if SD cards were used for saves/add-on content. Also before anyone mentions security, remember that the 3DS uses microSD cards and it has yet to be cracked (in terms of playing back roms via programmable cart).
  • I think it's rather telling that Sony feels that they have to SELL publishers on why they should support the Vita. Usually, when a console of any kind is good, publishers naturally see that and automatically WANT to support it.

    The Vita is nice, but I'm afraid timing was everything. All of that time they spent trying to shove the PSP Go down people's throats was a tremendous waste of resources. And here's the kicker: if Sony doesn't get the Vita fired up within the next year, it's over.

    I'd be willing to bet that Nintendo is prepping their next portable to replace the 3DS, and that spells big trouble for the Vita. Also, now that we've got some new players on the hardware scene, the portables market just might start to get BRUTAL.

    If the Ouya is even marginally successful, expect an Ouya portable to show up very quickly. Apple has an iPad Mini and a new iPod Touch on the way. Microsoft is prepping their new Slate tablet. Yeah. Sony's definitely got their work cut out for them.
  • I really have no idea how developers see PSVita from  a simple and flexibility standpoint. I bet it's the fact they believe is not going to fly high enough to make some serious profit.

  • and no they dont need to slash prices you gamers now in days are so damn cheap!
  • read saw!!!

  • price cut + good games = more sales

  • Sony madea mistake of adding a second analog stick this late in the game.
  • That's too bad, because I want the Vita, but I would be a lot happier with the purchase if it had an original IP made from the ground up for Vita.
  • I don't see why. They can literally make console games with very few concessions now. Randy Pitchford himself has stated that the Vita can do Borderlands 2. Will it be as pretty? Who knows, because Randy Pitchford (as much as i wanna like the guy) decided to be a moron and say: 'But we're much to busy to do it ourselves.' Yea? Then i'm too busy to play your game. (not really, i'll be playing it, i'm just upset)
  • Sadly, the Vita is encountering almost the exact same problems that plagued the PSP, namely, how Sony is using the system and marketing it. Nintendo's portables have always performed well because they were measured on their own, by their own merits, and with their own games. Sony's problem is that it treats the Vita (and the PSP before it) more like an expensive peripheral to the PS3 than an actual game system. Rather than "Hey, look at all the cool exclusive games on the Vita!" they say "Hey, you can take your PS3 games on the road with you!" It's fine to carry over big franchises, as Nintendo does--but those big franchises need to be able to stand on their own two feet on the system. For instance, where is the only place we generally find Pokemon RPG's? On the Game Boy, GBC, GBA, DS, and (eventually) the 3DS. Nintendo has given their portables a franchise that, essentially, they can call their own. Nintendo consoles tended to get Paper Mario while the portables got Mario & Luigi. Kirby was born on a portable. Exclusive Castlevania games came to the systems, along with countless Atlus RPG's and other releases. The PSP was used as a place to play "PS2 games on the go, and watch some movies on the go." The Vita is being used as a place to play "PS3 games on the go." And unfortunately, that seems to be about it. It's a game console. Not a damn extension your other console. Treat it as such.
  • I wish Sony would talk Capcom into making a Resident evil game for the Vita that's all I need to talk me into buying one. I know the 3DS has a Resident Evil game but the 3DS seems like it's of less value because it can't play MP3's or MP4's or even surf the Web I don't get why Nintendo always ignores stuff like that.
  • If we can get a brand new DOOM game for the vita like a prequel leading up to DOOM 4..ill buy it..maybe thinking of sellling it as a bundle with a unique skin for the vita as well
  • Since the Vita runs on an ARM processor you would think Pubs would be all over it. With all the new and powerful tablets coming out there seems to be a market for games based on the architecture. (please don't flame about tablets being touch screen, get a bluetooth controller)

  • well, why would a publisher make a game for a system that's the SAME price as the ps3? that's why the system isn't selling and that's why it would be smarter to make games for the ps3 instead of the vita....swear, its morons who run the world now!!!!!!!!!!!!!!!!
  • The Vita is a great hardware,I wish more publisher support it. It is sad to see that the smartphone/Tablets hype are rendering the Vita totally invisible from the market.

  • Hey guys. I wanna say sorry for my kinda ignorant comments about the Vita earlier. I realized my mistake. The Vita is awesome and has alotta potential. Dragon's Crown is gonna be epic on it. Forgive me?