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New Ouya Update Introduces Muffi, Announces Change To Hardware

Ouya, the $99 Kickstarter-funded Android console, has released a new email update to its backers. The update introduces Muffi Ghadiali, a key member of the hardware design team, and announces an important change to the hardware design.

We've printed the full text of the email below. In his message to fans, Ghadiali reveals his long background in technology design, including time spent working on the Kindle Fire. He also says that -- in response to fan requests -- an Ethernet port is being added to the Ouya. However, he cautions not to expect many changes to the fundamental design of the console -- which he claims can easily be manufactured for under $99, despite what some online critics have said.

UPDATE:

Project Update #3: Welcome Muffi!

So it’s time for us to reveal our secret weapon, someone who has been working with us tirelessly behind the scenes to bring OUYA to life, and today we’re pulling back the curtain.

Meet Muffi Ghadiali from our team, who is in charge of making the OUYA product, hardware and software. 

Muffi joined OUYA from Lab126, a part of Amazon, where he worked on the Kindle line of products. 

I thought it would be best if you heard directly from him, so he wrote to you...

___

Kickstarters!

I’m Muffi, and I want to tell you a little bit about what we’re working on at OUYA. 

I came out of Lab126’s product team where I worked on the Kindle line -- hardware and software. I worked every day with engineering, product design, industrial design, operations, supply chain, and QA teams. 

I joined OUYA because I saw--early on--the potential for an open technology to change how gaming works. Gamers are unique. They are sophisticated and they follow products from the first idea all the way to market. For a product guy like me, that's exciting. We're getting a lot of feedback, great support and lots of questions. Sometimes those are tough questions but they keep me at the top of my game. It's pretty cool that Kickstarter facilitates a direct dialogue with future users. 

My job at OUYA is to ensure that we meet the needs of gamers and developers. 

In short, I’m here to deliver OUYA.

I know from experience that this can be done:

  • I’ve built consumer technology products for more than 15 years--both hardware and software. I’ve worked on set-top boxes, media streaming devices, handheld devices, content services, and other big consumer products. 
  • I’ve been playing a key role in designing the path that will take OUYA to market, from technology to production. 
  • And while it may seem aggressive, the technology here is actually fairly standard. We’re not building a hovercraft or a nano-bot.
  • If you look online at the teardowns of other devices with some of the same components, you’ll see that our device can be built for well under $99. 
  • What IS innovative is the beautiful design from Yves Behar, and our model for working with game developers. From my perspective, I’m tackling the easy part. 

So here’s what we’re doing now...

  • Developers, we’re working to get an SDK in your hands as fast as we can, please be patient. It will be pretty simple to start, using the existing Android SDK and adding the ability to promote your game, and to charge OUYA customers. We’ll add to it as we go.
  • We’re getting our ducks in a row on the hardware production. NVIDIA is helping us with production designs, and selecting the right device manufacturer. We’re in talks with a few manufacturers. I was just playing with our circuit board yesterday.
  • NVIDIA is also helping us maximize the performance of our Tegra 3 chips -- they’ll work even better than the demos you see online. We’ll be able to support some intense games.

And we heard your feedback: yes, yes, we’ll add an Ethernet jack. We have a lot of consoles to make, so I wouldn’t expect too many more changes to the spec. 

Please keep sending your comments. We are doing everything to deliver for you.

Thanks!

Muffi

___

Again, thank you to the almost 40,000 of you (!!) who are backing OUYA -- we can’t wait to get it in your hands. 

Julie

P.S. Muffi is also hiring some engineers to join our team. So if you know the Android OS well, and want to help us make OUYA, hit us up. (We bet you can figure out a way to get in touch with him...)

Related: Previous Ouya Update

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Comments
  • Looks very promising
  • 2nd
  • I dont know how i feel about this. What i imagine worst case scenario to be is being able to play games like Combat Arms and Maplestory.
  • Sounds very interesting. I'm keeping an open mind.
  • Not if stick in my pants, or happy to see $99 console.

    Its probally the first.

  • It still looks like it could be a success. I am skeptical of the cost but then again I dont know what the exact price of materials would cost. You gotta remember alot of what they are puting into OUYA will be bought in bulk and manufactured in house, that alone could make for lower production costs. I just hope it doesnt turn into an over priced "plug'n'play".

  • At least he's got some experience with peripherals such as the Kindle...

  • Why are people talking about this like it will change the face of gaming when it is really just a Tegra 3 tablet in a boxed form. Besides, it's blatantly obvious that big-name AAA Developers do not support this. And people could pretend that this is the best place for indie games, but that platform already exists: STEAM!!
  • I've still got my doubts, but this whole thing seems to be coming together quite well. I feel like I'll still be going to the big 3 for my real kicks though.
  • Yeah we'll see.  I doubt it's going to be any more than an afternote on the sales of the big console manufacturers and their AAA buddies.

  • They're definitely taking a risk here, but without risks the game industry will continue to stagnate.
  • Awesome. Glad this is coming along nice and well. I fully support this system - despite having one of the worst names since the Wii-U.
  • You would think that since they were able to raise over five million dollars the changes would be technical spec bumps. I don't know maybe a quad core cpu, and some more storage memory and increased ram?? This thing seems like an interesting idea, but a part of me can't help but feel this thing is doomed before it starts.. DOA. But thats just my opinion.
  • Gamers are willing to pay more the $100 for a good consol. That price point makes me feel like I'm getting the processing power of a Gameboy.  I love the idea but I need more power to convince me to pull out my credit card.

  • ha

  • I personally am not too intrigued by this because I don't even own an Android/Iphone and don't ever play those games. They're taking a huge risk here, but in my honest opinion I doubt that this will be able to stand against the "big three". I'll give it the benefit of the doubt but I wouldn't be betting all my chips on this, sorry Ouya.

  • I cancelled my pledge as they weren't giving up answers quick enough to various questions that need answering, both for developers and consumers; I could care less about hardware changes, the system can work fine as is (though adding a LAN port smart). Also no stretch goals in a kickstarter is showing consumers that (Hey, we honestly didn't expect to reach our goal! Let alone pass it! We have no milestone to reach, so we are clueless to figure out what to offer.) It's like their end goal was seriously just under a million, and then put the rest into chance; when they could seek this opportunity to wow their current backers and excite the would-be backers into getting more pledges. What a shame.
  • When I think about a console, I think in triple A games. When I think about OUYA, I think playing Angry Birds, Amazing Alex and mobile games on the TV. OUYA is simply putting your mobile games on the TV mapped to a controller.

  • I hope that some good games get released for this. Maybe, if they can manage to corral Minecraft and a bunch of other fun indie games, I'll buy this. I'm envisioning Bastion, Minecraft, Braid, Limbo, and Fez. But wait...I already have all of those. Sorry Ouya. I probably won't be buying you unless you can get some major support from good developers like Bioware or Bethseda.

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