The lights are on
When EA announced that it had acquired the UFC license at its EA press conference, many wondered how it had wrangled it away from THQ, which held the rights to video games based on the popular mixed martial arts league.
According to game industry analyst Michael Pachter of Wedbush Morgan, key executives at the company told him that THQ voluntarily sold its exclusive license to EA after its recent UFC 3 failed to break even. The game did not sell in excess of 2 million copies, the number that was required to be profitable for THQ.
This move was part of a broader strategy by THQ to emphasize profitability on every title it releases. In recent months, the company has made several drastic business moves, including a couple of rounds of significant layoffs, letting go of president Danny Bilson and hiring Naughty Dog co-founder Jason Rubin to take his place.
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Well there goes my hope that THQ could pick up a bunch of games which had cult followings but couldn't get sequels.
I thought the game sold well apparently it did not
I wonder how much they got for it =P
That's too bad
Well I certainly am not interested in an MMA game so, give more by THQ IMO.
Maybe it would have been profitable if any of the 3 THQ/UFC games were released without being completely broken. Fool me once shame on you. Fool me twice shame on me. Surprise surprise people wern't lining up to be fooled a third time.
And for the record, the third one is completely unplayable bc of a bug that makes the match disconnect if you clinch or go to the ground. THQ claimed to be working on a patch to fix this problem since October. As recently as last friday their community manager announced the patch is days away from being sent off to sony and ms. Now that they've jumped ship the plans to release the patch are scrapped. The loyal customers of THQ that waited/wasted 8 months for them to fix their stupid game are *** out of luck.
After seeing how this company operates, something tells me that unloading the UFC lisence isn't going to save them.
I loved the first, the second was a big dissapointment. I was patiently waiting for a huge price drop before picking up UFC3. I guess I won't get it now, I'll just wait for EA to release its game. Can't wait for them to show what they've been working on, even though it may be a while.
Ahhhh the wonders of gaming industry, am I right