The lights are on
Today at Electronic Arts’ E3 2012 press conference, the company announced it has entered into a new licensing agreement with the UFC. Previously one of THQs key brands, EA Sports is poised to create multiple mixed martial arts games under the UFC’s banner.
After an unenthused fist-bump with the EA representative, the president of the UFC, Dana White, told the crowd “This is it. This is the big one.”
THQ CEO Brian Farrell notes "We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward.”
Sorry THQ, looks like you'll just have to enjoy UFC while slurping down beers and licking buffalo sauce off your fingers like the rest of us.
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Bad news for THQ, but they probably got a ton of money
And EA devours yet another property.
I'm rooting for THQ making a comeback. EA has plenty of cash to develop a fun UFC game.
Too bad for THQ but I don't think it's a huge loss.
Good lord, that was the most awkward, butt-kissing exchange I have ever seen publicly between two people. Good for EA, but did you really have to do all that?
fight engine vs. fight engine... EA MMA was a silly mess while THQ really hit their stride with their last insallments...
Sorry if you like UFC games...
I am rather worried since I liked the last UFC game. The direction this could possibly go is up in the air because of EA. Its very possible to get an amazing game... or pure utter garbage.
I thought Dana swore that he would never associate with EA after they said MMA wasn't a sport when he first approached them.
This could be a really good game or a really bad one. I don't see any medium ground with this. Although, Randy Couture will finally be in a good UFC game, which is a plus.
Think they would learn from Madden. SMH at you, EA. Now, I could see why this is happening, mainly due to THQ almost losing it all. So on that side, I can see why. But, REALLY EA? Should have learned from Madden.
Ugh. This can't be cool with Dana White. No matter how much EA paid them, he had to be BEGGING THQ not to sell the license. He effin' hates EA (and for good reason).
Man, THQ must be in a bad place if they're selling off a lucrative license like UFC.
Dana white swallowed his pride and went to ea the money was good the game will most likely be better off with ea with better servers gamemodes, and looking forward to live title updates that thq did not do with their game
should get interesting
Dana White was such a *** when he didn't get his EA partnership, now he's such a kissass. That guys is a wiener.
Are you kidding me?!?! This is just jacked up!!!