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Apple CEO: Not Interested In Traditional Console Business

Apple CEO Tim Cook recently shot down earlier talk that the company is interested in a foray into the home console business.

Speaking to reporters at the D10 conference, Cook said, "I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today, and things in the future will only make that bigger."

This spring, it was rumored that Apple would release its own home console this year, and there was also a report that Cook visited Valve possibly related to a console partnership. Valve denied that the visit occurred.

Of course, Apple is already involved in gaming via the iOS platform, and if you want to split hairs, you could scrutinize Cook's use of the word "traditional" if you want to speculate further.

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Comments
  • This could just be a clever dodge, because a lot of what i heard was a tv that also streamed gaming and/or used traditional discs. I think we will eventually see an apple system.

  • Oh, and it would probably take a few years before many mainstream devs actually started using the 'console', if it came out.
  • Good, I don't have any more HDMI ports in my TV for another console...

  • Not traditional, which isn't really surprising, is it? They will find an nontraditional route for their sweatshop products.
  • Unless apple supports a controller with dual analogs and buttons you won't see traditional gaming on an iOS device.
  • Makes sense. I could see apple dominating the handheld/app games though.
  • Refresh my memory: when has Apple ever done something traditional?
  • good for you apple stay out of the console wars.

  • i think cook means "traditional" by the use of a stand alone gaming device. Most likely apple will unveil an apple tv later this year, and it isn't a stretch to see that this new device will have more pronounced gaming applications than what has been seen already on the iphone/ipad.

  • I really don't think I want one,whatever it is. From micro-transactions to new hardware releases apple is a lower point for gaming(to me.) I fear the change they would bring but if they really did it I would always try to @least give it a shot.

  • Good!We do NOT want a apple console!
  • We have already PS3 and Xbox more than enough i can say :)

  • Good. I'd hate to update with a new console every other month.

    "The Apple iBox 6! Now with enhanced display resolution!!"
  • Good, I don't want another company joining the console wars. PS3, 360, Wii, WiiU, PSVita. So... The console war and handheld war rages on.
  • Well I can say I saw this coming.  Apple has their own thing they are doing and thats Cell Phone and MAC/Tablets. I never bought into the rumor and im actually getting tired of all the Apple talk.  All these media outlets always put Apple on some sort of pedistal and really most of their products have more bugs in it then other menufacturers.

  • I still won't put it past Apple to release something along the lines of an integrated console in the near future. Until then, they are still making boatloads of money.

  • Apple products *puke* I would never buy an Apple produce console
  • I think the less 'traditional' consoles developers have to worry about perfecting, the better.  We already have great talents like Todd Howard saying how its hard to juggle the development on three systems (PC, PS3 & 360) so if both Apple and Valve would join in on console production like how we recognize it today, there would be a huge shake-up in devs priorities, especially when companies like Sony have troublesome tech like Cell around.

  • Interesting

  • yes

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