The lights are on
Draw Something users could soon be asked to draw items like Doritos or Coca-Cola. A new ad initiative by Zynga will ask users to draw popular brands and products rather than look at traditional banner ads.
According to AdAge.com, the National Hockey League is among the first advertisers to buy terms in the game, like puck, Zamboni, and hat trick. This idea was previously tested using terms like Nike, KFC and Doritos in the game.
But is it too late for one of the fastest-growing mobile apps? A report from earlier this month suggested that five million users have already abandoned the game.
[Source: Ad Age]