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Analyst: PS3 Doesn't Need A Price Drop

News

by Matthew Kato on April 23, 2012 at 09:13 AM

16,381 Views

Price drops are always a popular move, but Jesse Divnich, vice president of insights and analysis at market research firm EEDAR, believes that the PS3 doesn't have to do that just yet.

Although the PS3 is behind the Xbox 360 in sales, Divnich told GamesIndustry International he doesn't think it's time for Sony to do anything drastic. "I don't believe the PlayStation 3 needs a price drop at the moment. Sales have been consistent and in-line to what one would expect for a platform that continues to successfully grow its install base so late in a console cycle."

We'll have to wait and see what this holiday brings, and whether the release of the Wii U will change Sony and/or Microsoft's mind about the prices of their consoles.

Email the author Matthew Kato, or follow on Twitter, and Game Informer.

Filed under: News, PS3, Playstation 3, EEDAR, Jesse Divnich

Comments

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by ViaDanchops Monday, April 23, 2012 at 09:35 AM

Last I heard, they're already losing money from its current price...
by Jedi Headband Monday, April 23, 2012 at 09:36 AM

Yeah *** you analyst. If they dropped the price I'd likely buy one.
by GoldvsSilver Monday, April 23, 2012 at 09:36 AM

No, consumers get more bang for the buck with the PS3, as compared to the 360 of the same price. 4 Gb Xbox as compared to what, I think it's a 160 Gb PS3? Seems a lot better to me if I hadn't jumped onto the current gen yet! I already own one, so I have no incentive to buy another :P
by HarmlessKiller Monday, April 23, 2012 at 09:36 AM

Well, I know for a fact that PS3s and 360s are both sold at a loss. Dunno about the Wii. But price drops for the PS3 have generally coincided with something Sony expects to make up for the increased loss, and I don't see any such projects on the horizon.
by AshaMan3000 Monday, April 23, 2012 at 09:36 AM

If the WiiU releases with an affordable price Sony may have to... We'll see though, between the tablet and the (apparant) system specs it may come in too high to matter this holiday.
by schmidtyfro Monday, April 23, 2012 at 09:36 AM

In my book, everything could use a price drop. But seriously, I'm waiting for a price drop before I buy a PS3. I only wanna get it for its exclusive titles
by StraySkyNight Monday, April 23, 2012 at 09:40 AM

It's good that they're in their fiscal brackets but a price cut would only bolster sales. I wonder if they're waiting for the PS4\NextBox announcement next year. But then again the price drop would make less sense then because they'd be pulling for everyone to buy the new system.
by Andrew Marcos Monday, April 23, 2012 at 09:40 AM

It doesn't "need" one, but if it got one it would be a whole lot more successful in closing the 2 million or so gap in sales against the Xbox 360 and giving Sony a nice boost in profits.

Price drops always help.
by Blake Monday, April 23, 2012 at 09:50 AM

I think a price drop a little before the Wii-U would be good business.
by rbarclay77 Monday, April 23, 2012 at 09:52 AM

Don't even get me started about the price drops on this console. I have had many issues with their price drops. Every single time I seem to buy things, they seem to drop price within the month. It's total BS. Bought my first PS3 (the overstuffed cookie one), and within the month, the slim came out and the price dropped... recently my PS3 took a crap on me and over heated, went out and bought a new slim one.. and wouldn't you know?! The Gamestop dropped the price $50! Wow... Thanks!
by Danial885 Monday, April 23, 2012 at 09:54 AM

I have both the PS3 and 360 but i'm debating whether I should get the Wii U. Is it worth it?
by shooterboy23 Monday, April 23, 2012 at 09:55 AM

The VITA is in desperate need of a price drop. No frickin way am I paying that much for a glorified miniature ps3. I understand the ps3 and vita are expensive to make but sweet balls think about the little guy for once.
by dudemanguybro Monday, April 23, 2012 at 09:56 AM

Bought my ps3 almost 6 yrs ago. Fat 80 gb. I since then put in a 500 gb hard drive tho. And its still running like a champ. I love it. Money well spent
by ruyjin_jakka Monday, April 23, 2012 at 10:02 AM

makes sense, only the vita needs a price cut asap. is sony that selfish that they dont want to do what nintendo did with the 3ds?? if they dont cut price for the vita, they will be in red for a long time as this console doesnt sell as they hoped.
by scorpgul Monday, April 23, 2012 at 10:03 AM

All Sony needs right now is a last effort from its First party developers. Give us 3 more AAA Blockbusters then we will be ready for next gen console
by Adam Starr Monday, April 23, 2012 at 10:14 AM

I have an idea, advertise your games Sony. Why you no advertise??????
by wickemic Monday, April 23, 2012 at 10:22 AM

I think its current price point is perfect. I decided to pick up a new one with the giant hard drive (320GB), and $300 seemed quite fair compared to the $600 I shelled out for a 60GB one in 2007.
by Bluecoat09 Monday, April 23, 2012 at 10:23 AM

as of late I've been going to my xbox for the majority of my gaming needs I do still use my PS3 quite often as a functional blu-ray player. I think that component will keep the PS3 relevant at the current price point.
by Th3 3rd Discipl3 Monday, April 23, 2012 at 10:32 AM

my release ps3 still works, I can not say this abouy my 1st 4 360's... why price cut???