The lights are on
Update: Bethesda commented on the filings saying, "Just protecting our brand."
Skyrim's "Fus Ro Dah" dragon shout, which unleashes a powerful shockwave attack, has been popular among fans, spawning many humorous YouTube videos. Now, it appears that Bethesda's parent company ZeniMax Media has big plans for the phrase, as indicated by a series of recent "Fus Ro Dah"-related trademark filings.
Courtesy of Fusible, here's a list of the filings, which cover everything from "Fus Ro Dah" ringtone to trading cards.
Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones
Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet
If you've missed out on the "Fus Ro Dah" craze, this YouTube video shows the shout off in all its destructive glory.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
I'm going to trademark all verbs in all languages.
I don't see why number 1 was number 1.
Waste. Of. Time.
I'm getting a shirt.
I love these videos
The "Fus Ro Dah" patent: a.k.a making money off of patenting nonsense.
Good idea. Let's just run this waaaaaaaay into the ground.
Hmm, "protecting our brand"... Does that mean that there will be Dragonborns in later Elder Scrolls titles?.. :O
BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO. You can't trademark a word
Was funny at first, then it took an arrow to the knee.
seriously, just let it die now. Why of all internet memes, has this one stuck around for so long?
Listen, Im the biggest Skyrim fan but, i am not one to follow the crowd, so i dont think Fus Ro Dah is that cool, and its kinda getting anyoing with all this s**t going on in school and around the world.Also its not even the most powerful shout anyway... only in the trailer, but thats because he was really pissed.
do a fu so ya parody already
I see where they're coming from, but I don't think it was necessary though.
i envision ios
Any Dragon Shout in Markarth is bound to be amazing.
They need to start making t-shirts already
It was only a matter of time before this was going to happen.
I'd buy a coffee mug.