The lights are on
Update: Bethesda commented on the filings saying, "Just protecting our brand."
Skyrim's "Fus Ro Dah" dragon shout, which unleashes a powerful shockwave attack, has been popular among fans, spawning many humorous YouTube videos. Now, it appears that Bethesda's parent company ZeniMax Media has big plans for the phrase, as indicated by a series of recent "Fus Ro Dah"-related trademark filings.
Courtesy of Fusible, here's a list of the filings, which cover everything from "Fus Ro Dah" ringtone to trading cards.
Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones
Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet
If you've missed out on the "Fus Ro Dah" craze, this YouTube video shows the shout off in all its destructive glory.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.