The lights are on
Update: Bethesda commented on the filings saying, "Just protecting our brand."
Skyrim's "Fus Ro Dah" dragon shout, which unleashes a powerful shockwave attack, has been popular among fans, spawning many humorous YouTube videos. Now, it appears that Bethesda's parent company ZeniMax Media has big plans for the phrase, as indicated by a series of recent "Fus Ro Dah"-related trademark filings.
Courtesy of Fusible, here's a list of the filings, which cover everything from "Fus Ro Dah" ringtone to trading cards.
Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones
Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet
If you've missed out on the "Fus Ro Dah" craze, this YouTube video shows the shout off in all its destructive glory.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
I always expected for fus roh da to be the next falcon punch.
also: that video is terrible.
That takes all the fun out of that.
So they're staying that I have to pay to shout Fus Ro Dah when I'm pissed at work?
New tv series, Everybody Loves Fos Ro Dah?
I would never wear a FUS-RO-DAH shirt...not even if I could get it from Hot Topic.
I used to like arbitrary trademarked things, but then I took an arrow to the "Fus Ro Dah!"
These guys owe Bethesda some money.
My favorite uses of Fus Ro Dah are as follows: (1) Using it to blast the guards in Markarth off of the walls. Especially since I don't get a bounty for it. (2) Blasting bears off of mountains. (3)Going into shops and blasting all the merchandise from the shelves.
Some of those were pretty meh on the vid.
I've never found it that entertaining. At least it's better than the 'arrow to the knee' jokes. Fus Ro Dah was once funny, arrow to the knee jokes, not so much...
Next Nintendo will go after the intellectual rights of "Mamamia" and Link's "Yaahhh!"
Does that mean that Dungeons of Dredmor is gonna get slapped with a lawsuit? Monsters in that game have random dialogue, among them the phrase "Fus Ro Dah" was added recently.
Ringtones to... trading cards?
A little late.
course they are
If I had a "Fus Ro Dah" ringtone, I would be afraid to pick up the phone :D. I totally understand why Zenimax did this and it was the smart thing to do.