The lights are on
Update: Game Informer has received the following statement from Zelnick regarding his recent comments:
"While discussing our strategy I spoke out of turn about someone else’s. It was inappropriate and I regret it."
Take-Two Chairman and CEO Strauss Zelnick doesn't think THQ has much time left. He said he believes the struggling publisher will be gone in six months.
Speaking at today's MIT Business in Gaming conference, Zelnick said, "THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that.
"And our approach, since we took over the company, is 100 percent owned intellectual property." Zelnick said the problem with licensed properties is that it leaves publishers at the mercy of license holders.
He later added: "The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely...the quality hasn't measured up."
On his final comparisons to THQ: "Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small. THQ won't be around in six months."
Take-Two is the parent company of Rockstar Games and 2K Games, which includes Irrational Games and Firaxis Games.
Responding to Zelnick's comments, THQ vice president of corporate communications Angela Emery told Game Informer, "Obviously, Mr. Zelnick’s perception of THQ is outdated and inaccurate. His comments are irresponsible and false. Perhaps he would be better off commenting on his own business.”
How do you start discussing out somebody else's strategy when you mean to talk about yours? If you blurt out one little comment, it is ok, but, if you keep going on and on about how a company will go bankrupt, then you can't really say "While discussing our strategy I spoke out of turn about someone else’s."
so u make a stupid comment and u apologize later? anyways, thq will do just fine...
Ironic for the CEO of Take2 to trash THQ considering their fortunes were reversed just a few short years ago. Having said that, he's probably right to some degree. THQ is probably going to sell off developers and licenses and/or look for someone to buyout the entire company within a year.
What a jerk!
You go Angela Emery!
Way to backpedal Zelnick!
Sometimes the truth hurts people, nothing he said was false. I mean how much money can you make off Spongebob games really?
He's only saying what we're all thinking.
I don't even care as long as Saint's Row stays around and Darksiders 2 gets released.
take two and all those ANALYSIS doesn't have long to LIVE!
yeah, THQ is not a very financially successful company as of late.
One can only hope so! Many people say that EA is the worst game company out there but I read about awful things that THQ says/does much more frequently. Let others with a healthier attitude towards customers take over.
Thiat sucks =(
Sega is sucking balls right now financially.
Edit: I apologize I spoke out of turn for a company. They are not sucking that much yet.
Phew! I read the title as Take-Two CEO doesn't have long to live. THQ must already be dead to me lol.