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BioWare's 402 Cupcakes

The people at Bioware Edmonton got a large, tasty delivery today. The 402 cupcakes that were ordered earlier this week as part of a fan protest have finally been delivered.

The photos were sent to Game Informer this afternoon courtesy of Fuss Cupcakes, the bakery that made and delivered the order. They are lettered A, B, and C to poke fun at Casey Hudson's comments about Mass Effect 3's endings. "It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C…The endings have a lot more sophistication and variety in them.”

Notes from contributors were also made with the delivery.

Community manager Chris Priestly posted the following statement on BioWare's forums:

Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one.

The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.

BioWare regularly works with many deserving charities, as such it was decided that rather than passing  out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.

Please keep providing your feedback on Mass Effect 3, we’re still listening.

Comments
  • I'm glad to see they donated it to charity. It really does seem like a nice gesture, but do you think they did this to spite the fans?

  • So what charity accepts cupcakes again?
  • Mod

    It's nice to know that Priestly and the rest of the gang caught the reference and will take this fan concern into consideration. It's also great to know that it's going to a charitable cause.

  • I am going to work for Bioware for 1 day to eat their cupcakes.

  • They are jerks for not eating them
  • It's a trap!

  • trololololo

  • Oooh so Bioware rejected the 3 choices presented to them and instead chose a fourth option!
  • Hhahaha that's awesome.

  • Bioware has the power to reject the endi... I mean, cupcakes? At least they delegated them to more useful people

  • This whole ending thing still pisses me off and I really wish Bioware wouldn't cave in.

  • Guys on the underlining the cupcakes or more of a mockery to Bioware because, like hinted in the letter at the bottom photo, people spent a lot of time on their game and felt cheated because there felt like a restricted plausibility as to what really should have happened in the endings. Biowares response by 'donating' the cupcakes was a way of rejecting the obvious marketing styled stab at their development efforts without actually looking like jerks. This cupcake thing pissed them off more than it helped anything. At this point, "still considering and accepting all feedback" could mean, "We think you deserve a better ending" or "To hell with your greed, its sticking".
  • In my opinion this is the best way to disract from the not expected mass effect ending and go back to one of our natural drives, eating !

  • To truly be ironic, it should have been three colors but all the cupcakes taste the same bitter and crappy flavor. On the other hand, it's pretty class for BioWare to send them to a youth shelter. I commend that. This was actually pretty creative, subtle, and well thought to display someone's thoughts on the ending.

  • I want to dive face first into that cup cakey goodness....good that they went to a shelter. I'm so hungry again!!


    O yea & something about Mass Effect 3 again....
  • so sorry but did somebody already say THE CAKE IS A LIE!.... lol
  • yum! eat up.

  • Well, thats a cool thing. Bioware did something right for once!

  • That quote at the end from Djandyra is pretty awesome.  Major props to him and to everyone who helped with this amazing gesture.

  • This will end up on Art of Trolling