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EA Launching Mass Effect 3 Into Space. Literally.

Electronic Arts seems to be getting a little carried away with the whole space thing.

Starting next week, the publisher is launching copies of the game into space using weather balloons and will be releasing them in New York, San Francisco, Las Vegas, Berlin, London and Paris.

Each game has a GPS tracking device so fans can follow their location as they descend to Earth a full week early before going on sale.

EA says it will provide more details on Tuesday next week.

[Source: USA Today]

Comments
  • Mass Effect meteorites! D:>

  • Which format?

    Jet Stream = Vegas path comes directly over Boston as per latest analysis by CRWS. Yay.
  • Ok then... That's kinda strange...

  • And then a bushman throws the evil thing off the edge of the earth.

  • And this will be how the aliens find us.
  • send one out adrift in a protective container, that way a billion years from now... something will find it and be like "wtf?"...

  • that sounds sooo stupid.

  • seems like a good waste of resources.
  • there all gonna land in the ocean for all the fish to play dont u think all fish should get a chance
  • I look at things like this and can't help but think how much good the money they're wasting on such a ridiculous stunt could do for fellow human beings trying to catch a break; or just looking for one opportunity to succeed.  With age and struggle come more empathic perspectives on life I suppose..

  • can we shoot them down.

  • i live in new York and near JFK airport so fingers crossing on wait i'm a PC gamer forget this, i'm boycotting origins. go valve go

  • wtf. lol cool.

  • i get the decision behind this, everyone knows that the ea marketing department is located in hell so they are attempting to get it as far away form those twats as possible. (see zero punctuation Dante's inferno review)

  • Mod

    Really lame but I'm sure it will build up the excitement.

  • Wow... just... wow. That's so crazy!

  • any chance of Atlanta getting a copy?

  • One lands on some poor person's head and kills them. EA is sued and put out of business for good. HELLS YEAH!!
  • Well, this is a waste of money. Not only are they spending money on the balloons, they are losing at least a few hundred dollars worth of sales. Though, what is a few hundred dollars in several hundred thousand?

  • Mod

    Will be kind of interesting to see where they each land.

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