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EA Launching Mass Effect 3 Into Space. Literally.

News

by Jim Reilly on February 16, 2012 at 03:23 PM

33,827 Views

165 1

Electronic Arts seems to be getting a little carried away with the whole space thing.

Starting next week, the publisher is launching copies of the game into space using weather balloons and will be releasing them in New York, San Francisco, Las Vegas, Berlin, London and Paris.

Each game has a GPS tracking device so fans can follow their location as they descend to Earth a full week early before going on sale.

EA says it will provide more details on Tuesday next week.

[Source: USA Today]

Filed under: News, Electronic Arts, BioWare, Mass Effect 3

Comments

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by The Great Gonzo Thursday, February 16, 2012 at 03:28 PM

hopfully one lands in chicago.
wait a secound what if i get it for the wrong system.
that would be funny if somhow all of them landed in the ocean.
by Another Matthew Thursday, February 16, 2012 at 03:30 PM

O...Kay...

So, you're telling me they'd rather throw them in the air than to give people free copies?

I understand business now.
by Ordinaire Thursday, February 16, 2012 at 03:30 PM

please land in boone, please land in boone, PLEASE land in boone. I've already pre-ordered the N7 collectors edition, but an extra copy never hurts :P
by Alex Bean Thursday, February 16, 2012 at 03:31 PM

This is so awesome, but I doubt this will end well.
by new traditionalist Thursday, February 16, 2012 at 03:31 PM

time to put the the rifle to good use. gps will be tracked to my house... my house. (step one: save up money for rifle.)
by Mr Lionheart Thursday, February 16, 2012 at 03:31 PM

Now thats creativity...or boredom! Both work nonetheless!
by Joseph Thursday, February 16, 2012 at 03:33 PM

This seems rather...pointless. I mean even on the off chance one landed in Texas I'm a smidge too lazy to go out and hunt for it. More than likely it'll land in a tree/lake/road or even break upon descent. I mean just how high up are they sending these things?
by Master of Unlocking Thursday, February 16, 2012 at 03:34 PM

That is the coolest thing ever. I would have stuck with Mass Effect if the first one didn't suck.
by chsmn775 Thursday, February 16, 2012 at 03:35 PM

Nice to see EA do something cool and not corporate esque.
by TheSpaniard013 Thursday, February 16, 2012 at 03:36 PM

People are going to die you know that right EA?
by Cakapoo Thursday, February 16, 2012 at 03:38 PM

*** get one South Dakota!
by torfinho Thursday, February 16, 2012 at 03:39 PM

nice one ea :D very creative advertising.. doubt the copies will fly to norway tho.. :l
by Velimir Thursday, February 16, 2012 at 03:39 PM

Yay, more space debris...
by Ghostmaster069 Thursday, February 16, 2012 at 03:40 PM

heres hoping they dont all land in the ocean....
by ynoT0312Taz Thursday, February 16, 2012 at 03:40 PM

now aliens will know how awesome our games are!
by Sideos161 Thursday, February 16, 2012 at 03:40 PM

Oh well that seems overkill
by NewOldMan Thursday, February 16, 2012 at 03:40 PM

I hope one lands near my house, but i doubt it would happen like that. (one can hope)
by Eray Thursday, February 16, 2012 at 03:42 PM

Spaaaaaaaaaace. Land in Indiana plz.
by Lazy Sunday Thursday, February 16, 2012 at 03:42 PM

Fingers crossed one will land near my house
by theawkwardsauce Thursday, February 16, 2012 at 03:42 PM

I'm gonna laugh when every single copy lands in like the poverty plagued areas of Africa, the rainforest, Communist areas, and the ocean, where they can't even be played...

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EA Launching Mass Effect 3 Into Space. Literally.

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