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Sony's Credit Rating Takes Hit

The electronics giant has seen some big losses in recent months, and the financial world is taking notice.

Sony has had some tough competition across its many business ventures in recent years, and the massive electronics company hasn't come out unscathed. On the heels of a huge $2.03 billion dollar loss in the third financial quarter from October to December of last year, the financial firm Standard & Poor's has lowered the company's "long-term corporate credit and debt ratings" to BBB+, a one-notch downgrade from its previous position at an A- credit rating. A company's credit rating indicates S&P's opinion about an organization's ability to meet its financial obligations in full and on time.

The bad news for Sony doesn't end there. S&P also declared in its statement that its outlook for Sony's ability to recover in the coming months isn't exactly bright. The report continues: "The outlook is negative, reflecting our view that we could lower the ratings further if we see no meaningful sign of recovery in Sony's earnings within six to 12 months…We base the downgrade on our view that severe circumstances in Sony's mainstay electronics businesses make a strong recovery in earnings unlikely."

S&P cites Sony's flagging TV business as a chief contributor to the problem, as well as increasing price pressure from competitors on important products like the aforementioned TVs as well as mobile handsets.

Interestingly, the S&P report makes no mention of Sony's gaming business. Nonetheless, the fate of the larger company is likely to have a significant effect on the way Sony handles products like the PS3, Vita, and other future gaming projects.

[via Reuters]

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Comments
  • I thought Sony was finally gaining money from the PS3 and what not?
  • Shite mate!

  • Does anyone know why this happening to sony, is it because of all the stuff that's happened in Japan or what? Also how do you know when someone replies to your comment?
  • A BBB+ credit rating???!!! ooooh noeeeez!!!!

  • This calls for a MERGER!
  • This is terrible news :/ The quality of their products could possibly drop and this will drive away more costumers. I mean I've been a PS player since the PSOne but I'm not so sure I'll want a system built by a company that can't afford to make a quality product. I really hope Sony can make it through the crisis they're facing.
  • yeah... i dont think the 3d tv's helped anything
  • And to think, they didn't even have a whole Congress purposely toying with that rating.

  • I am not a huge Sony enthusiast but I hope things get better in the coming months. I mean, Sony did make my childhood something amazing what with the PS1&2.

  • yay take em down microsoft
  • I kind of understand from the TV perspective. I have been trying to get a new set for about two years (first year didn't have the money, last year couldn't find a set I liked. The TVs that were released by almost all major brands in 2011 were of poor build quality and questionable panel construction.
  • This doesn't look good for Sony. Especially with Nintendo coming out with a new console and Microsoft looking to get over. People i must say that if they don't pull through this soon this might be the end.
  • http://www.youtube.com/watch?v=wuWKhPGzN6U
  • After seeing The Tester, I'm kinda glad they're losing money.
  • So maybe that whole 3D TV craze didn't work out after all.
  • I hope sony can pull it together. Ive been a big sony fan since the release of the ps1 and always bought sony electronics. Problem is even being a sony fan like I am, there stuff tends to be more expensive and i dont really see paying an extra few hundred dollars anymorefor a tv of theres anymore when i can get one just as good for a few hundred bucks cheaper. Maybe its me getting older and just wanting to save money who knows.
  • BALLS!!!
  • looks like someone needs to step up thier showing of the ps4.

  • They don't mention the games business because Sony's games business is doing fine. It's everything else that is failing.
  • come on Sony :( you can do it! I believe in you! I'm buying a Vita if that helps! :D
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