The lights are on
Jetpack Joyride developer Halfbrick continues to see success with its latest iOS game.
Chief marketing officer Phil Larsen told Game Informer the studio has seen over 13 million downloads of the game through the App since going free-to-play in late December. Before then, paid downloads of the App were over 1 million.
“We just couldn’t hold it in any longer. We wanted more people to play it," he said. “We make more money now as a free game then as a paid game.” In Jetpack Joyride, players can spend money on in-game coins to unlock content faster instead of collecting them within the game.
In its first day as a free game, Jetpack Joyride saw 770,000 downloads. Larsen said Halfbrick is working on another free update for the game over the next month.