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Sony Bracing For A Bad Year

Citing problems with a down economy, a broken supply chain due to flooding in Thailand, currency exchange rates, and other culprits, Sony has warned investors that the fiscal year ending in March isn't going to be a good one.

Reuters reports that Sony is advising that it will report a $2.9 billion loss for the fiscal year ending in March. This includes a $2.1 billion loss for the holiday, October-December time period.

New president Kaz Hirai has vowed to fix the company's situation. "I have a very strong sense of crisis about the environment surrounding us. We cannot be afraid to make painful choices for the future of Sony. Our rivals and the operating environment won't wait for us."

 

[via Kotaku]

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Comments
  • this was posted at 8:51 today? but right now it's 7:23! the GI writers are in the future! also...FIRST!
  • I guess we have to wait and see what decisions Kaz Hirai is going to make to improve the company's situation. And for a side note,Sony has more divisions than just SCE and PS3,they make phones,TVs and more,so it's a lot harder to keep the company financially stable.
  • Ruh-roh... Hopefully Kaz can indeed fix this.
  • Wow, I had never idea that Sony had it that bad... Hopefully Kaz can turn the company back around
  • It's gonna be cold, it's gonna be grey, and it's gonna last you for the rest of your life.
  • Hopefully things work out. It's rather disappointing to see this happen.

  • I think Sony can do it.

  • Hopefully the Vita sales pick up when it releases over here. That might be of some help.

  • Blaming the economy doesn't cut it. Sales are up across the board for gaming. Sony just didn't make the right choices to profit from the jump in gaming sales.
  • "We cannot be afraid to make painful choices for the future of Sony."

    I like this quote, even though its going to be a tough and challenging time, they must face it.  That's why I like Kaz, memes and all.

  • Sony has been in financial problems for years. There was a report stating the heavy bleeders they have and the TV section was one of them. They need to make some changes for sure. Good thing they spent all that money on the cell processor for the ps3 and never did anything else with it like they said they would (then again thats how you sell ideas to investors to say yes for funding lol).

    They would have been better off using what was already available and saved a ton of money. Sony makes a lot of bad choices and the poor guy stepping in now has a major mess to clean up. I'm not a big sony fan but good luck to him, it won't be easy.
  • Hopefully Sony will find a way out of this. I'd hate to live in a world without them

  • And I don't think the Vita is going to do strong in sales, so that can't be helping.
  • Microsoft is slowly but surely becoming the gaming industry's leader. Nevermind that Sony also provides many other appliances, from DVD's, Blu-Ray, TV's, MP3's, and many others.
  • i'm finally buying a ps3 this year. does that help?
  • Maybe stopping production on thier MP3 players will help.

  • Oh sh*t, I hope they pull thought.

  • Ouch, I know they'll make it, but what a swift kick in the pants. They should cut back on MP3 players and that stupid Rolly thing if they still make it.

  • Sad to see this happening, but hopefully ps vita, sonys ips, and all their tv will sell well this year and right their ship before it becomes an uncharted 3 shipuation.

  • You know, it would help if they didn't release their products at such an expensive price. I don't know a single person who wants the Vita. The launch line up looks rather dull, and almost seems liket he same thing that happened with the 3DS. Plus it doesn't help that I can buy a PS3 for the same price as the Wifi model of the Vita. They really need to retime that release, and lower the price. Yeah sure, they won't profit right away, but if they can get enough buzz going around the Vita, and they have a strong lineup, more people will start buying it. I mean seriously, 3DS was sold at a ludicrous price, Nintendo cut it and took a loss, but guess what, 3DS quickly outsold the original DS in it's first year and Nintendo should be seeing profit on it now, even though they still fell from last. I mean, just sayin' I know I won't be buying a Vita for a long time just because it's far too expensive. I actually think that I don't have a single Sony product other than my PS1, PS2, PS3, and PSP. Reason being I don't want to spend that much for a TV or headphones when I can get the same quality at a cheaper price from Vizio or Skullcandy.
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