The lights are on
Perhaps taking a cue from the recent success of Activision's Skylanders, EA will release new Mass Effect action figures later this year that include downloadable content for Mass Effect 3.
According to new listing on BigBadToyStore.com, each figure contains different in-game content exclusive to North America. Below is the product description:
Bonus Downloadable Game Content: Each figure includes an in-pack card giving you access to downloadable in-game bonus content. Each figure contains different in-game content, exclusive to North American released product. Collect all 8 for the full experience!
The BioWare store notes, however, that the content is "slightly randomized during the registration and could include powerful new weapons and new characters. The pack could also include character boosters, weapon modifications, and weapon upgrades to make your multi-player squad stronger. "
The listing also says the content is available for PC and Xbox 360 only.
We've contacted EA for additional comment.
[Source: BigBadToyStore, BioWare Store, NeoGaf]
As it only effect's multiplayer I don't really care.
I think this is the first time I thought, Whoa...too much Mass Effect can be a bad thing. If this is the the final entry in the series I can see why they want to squeeze everything out of it. Bioware will be creating bonus content for a long time this way. This will become so trivial at some point you will find special DLC codes in cereal boxes...Canadian cereal boxes, and that's when you know it's over. Hardcore fans will be reduced to a clan of Cap'n Crunch junkies, free-basing that sweet goodness directly into their veins, and downloading the special in-game "Cap'n" helmet for their Commander Shepard. Just wait...it's coming.
Well that's one way for kids and teenagers to get DLC.
New characters??? Oh wait, it's just multiplayer I assume.
Hmm, not a bad way to get people to buy figures. I'll probably end up getting them all...
Eh, this does not make me a happy camper. What the hell do I want an action figure for to get DLC!!!
Crappy marketing again EA/BioWare!!