The lights are on
What began as a joke on Tim Schafer's blog about Nathan's Drake's half-tuck in Uncharted, has now become a full blown fashion statement, apparently.
Sony sent us a press release, a poster, a DVD, and a t-shirt offering instructions on how to use the half-tuck correctly. I knew the fashion world recognized the half-tuck, but I didn't realize it had reached this level of importance. They have a truck and everything.
"Nathan Drake has the 'half-tuck' as his signature style," said stylist and America's Next Top Model personality Jay Manuel, "Drake's look is very appealing and most guys will naturally adopt his ease of style. Both women and men can absolutely rock the half-tuck." And I'm pretty sure Manuel said that without the slightest hint of irony.
What lazy, half-finished video game inspired dressing trend will become popular next? I've got my money on one untied shoe.
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