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APB Rebounding Nicely

Publisher GamersFirst announced APB Reloaded has surpassed 3 million registered users after becoming available through Steam earlier this month. This is a major comeback for a game that was once killed off four months after its release last year. K2 Network purchased APB soon after its collapse and relaunched the title as APB Reloaded in 2011 as a free-to-play game through its Gamersfirst portal.

"We recognized the potential for APB Reloaded to be a true breakout hit in the Free2Play category all through beta testing,” said Rahul Sandil, SVP of marketing and business development for GamersFirst.  “We quickly amassed a vocal, dedicated community, and they’ve been instrumental in growing the game and helping better the experience.

"We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game’s visibility and help it appeal to a broader audience. Ultimately, players who discover a new free game decide if there’s enough value and quality to keep playing, and APB Reloaded’s trajectory tells us a growing number are being blown away by what they’re getting.”

APB Reloaded is also coming to retail. A boxed version of the game will soon be hitting Wal-Mart, Target, Best Buy and GameStop stores across North America. It will cost $29.99 and include "more than $50 worth of value including unique in-game items."

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