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Industry Rebounds In November With Strong Retail Sales

The past two years have been hard for the game industry, as retail sales have sagged since February of 2009. However, the strong holiday lineup of 2011 seems to have jumpstarted the industry, thanks to titles like Activision's Call of Duty: Modern Warfare 3 and better home console sales.

Gamasutra did an exhaustive breakdown of the November NPD data, and found signs of hope. Obviously, the record-breaking success of Activision's Call of Duty: Modern Warfare 3 drove interest and retail traffic, pulling in a shock in $1 billion in revenues in 16 days. However, the rest of the market grew slightly faster, thanks to hits like The Elder Scroll V: Skyrim and Battlefield 3. Last year, Call of Duty: Black Ops accounted for 25 percent of the market, but this year Modern Warfare 3 accounted for only 23 percent, despite higher revenues than Black Ops.

On the console side, Xbox 360 performed well, and is now only 1.3 million units shy of breaking its 2010 sales mark, with December retail shopping still to come. PlayStation 3 should also beat its 2010 sales. Wii will come far short of its 7.1 million sales figure from last year, but may actually be able to surpass PlayStation 3's total sales, becoming the second-best selling home console to Xbox.

Also, it appears the death of the 3DS has been greatly exaggerated. After November, the 3DS has sold 2.5 million units in the U.S. With software like Mario Kart 7 and Super Mario Land 3D on shelves for the late Christmas shopping season, it could add to that total nicely by year's end.

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Comments
  • I'm glad to see the 3DS isn't completely dead yet, and I'm hoping my parents contributed to those console sells by getting me a PS3 for Christmas lol.
  • Nice to see the industry is doing well.
  • Its good to see the 3ds out of the grave. Also, I'm glad to say I contributed to the ps3 sales!

  • We are all going to die.
  • yeah and add to that the price drop of the PS3 because im part of the ones that took advantage of the $50 dollars of for the ps3.
  • One game is 23 percent of the market? o.o That is all kinds of epic.
  • You think that now the industry is doing well they're gonna stop nickle and diming us?
  • It's always nice to see the market recovering in times like these. Hopefully we can try and top these sales next year with games like Darksiders 2, Borderlands 2, Soul Caliber 5, etc, etc.

  • Unless im getting that money. i dont care :p
  • Yea, I figured that the 3DS's horrible sales would fix by the time Mario Land released. After all, that's the best time to buy a console; when an actual good game ships...
  • Whats funny is that I bet the video game companies will say that sales where up only because of deep discounts and in the end they will not have made as much profit as years past.

  • What released in Holiday 2008 - February 2009 that made for such great sales, or is it just that sales have waned in general?

  • What do you expect will happen when you save every major release game in a 2 month time span?

  • My biggest hope is that the strong sales and reception of Skyrim will reignite the interest in WRPGs or RPGs in general We got so much coming out next year in terms of RPG and RPS. Reckoning, Dragon's Dogma, 360 is getting Witcher II, Risen II, Final Fantasy XII-2, South Park, Game of Thrones RPG, Borderlands 2, and Mass Effect 3. And I'm sure I'm missing some. Granted, all those games are not bound to be stellar. But.. STILL!!
  • After seeing the data for myself, I disagree. Software sales certainly looked good, with a 15% improvement from last November, but hardware was down 9% and accessories were down 34%. In total, sales were more flat (-0.5% YOY) than rebounding-- unless you consider a rebound to be a not-so-negative figure.
  • Not surprised to see us boost the numbers with everything that came out, but quite surprised at the 3DS continued success

  • I agree with very thing but I think the 3DS will do even better that is until the vita comes then the 3 DS is screwed
  • At least some people are getting something besides Call of Duty.

  • It was indeed a great year for video games.

  • Mod
    Industry rebounds, passes to Kotick. From down town! Nothing but net!
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