The lights are on
Activision is doing its part to help the military men and women that inspired its Call of Duty franchise through the Call of Duty Endowment, a non-profit organization that helps provide job placement and training for military veterans. Today, the company announced that all sales of Modern Warfare 3 Xbox Live avatars and avatar items from December 2 through December 16 will go to benefit the charitable organization.In addition to the 30 items already available on Xbox Live for Modern Warfare 3, Activision has created two new avatars -- American Special Forces and Special Ops Juggernaut -- to go along with this charity fund drive.For more on the Call of Duty Endowment, go to the organization's official site. We commend Activision for its efforts to support America's military veterans.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
I'm glad Activision is giving money to the soldiers, but I'm still angry at them for this
That's awesome. Good to hear this.
they should have been doing this a while ago, but better late than never
modern warfare 3 finally giving back :D. Now if only they could portray the lives of soldiers properly...i might respect it.
p.s. i love the cod series, but it is dumb.
Oh how nice ^^
Good for them. Anything to help our vets.
This is good to hear. It is good to see a popular gaming franchise set an example for other companies in the area of philanthropy.
I have a good friend that I went to college with who served in Iraq and recently got a job with the Wounded Warrior initiative, and he's a big fan of COD charity efforts. Usually I see these kinds of things as corporate tax write-offs and good PR, but to hear him tell stories about the veterans he's helped it really is a great cause and people who deserve assistance are getting it. I'm a casual COD fan and quite frankly I prefer Battlefield but anyone who doesn't like this has their head up their arse.
very cool! will definitely have to support this!
bobby kotick is still an a-hole.
Well played, CoD.
Still not as nice as the Bobby Kotick Endowment, which the sales of everything else goes to, but nice nonetheless.
It has been shown that donating to charity and then letting everyone know that you did increases profit. Plus they will get huge tax cuts. I'm glad to see money going somewhere useful, but there is a reason they do it - profit.
How about avatars for the Playstation 3?
Serious kudos to Activision here.