The lights are on
The ESRB, which has long rated console and PC games for content, has announced plans to begin rating mobile games sometime in 2012. However, these ratings might not matter much, as both Apple and Google are planning to ignore this new ratings system entirely.Apple offered no official comment, but a Google spokesperson said, “We’ve put a lot of effort into Android Market’s rating system, which now works well globally. While we support other systems, we think it’s best for Android users and developers to stick with Android’s existing ratings.”With Apple's iOS and Google's Android platforms accounting for the vast majority of mobile gaming, this decision seems to make the ESRB's planned mobile ratings nearly irrelevant.Source: Digital Trends via Destructoid
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REBELS fighting the Empire that is common consumer
Well, I say that the ESRB should still rate them and push it. They've been established for games overall for so long that it only makes sense that people understand them better than the systems Google and Apple have in place. I know I'll be looking for the ESRB ones.
Little apps don't really need to be monitored much anyways. You normally know what your getting by the title of the app.
Kind of odd that the ESRB would try to move into this field without consulting Apple or Google. They both already have built-in parental guidelines with their respective rating systems. While not perfect, I think they are just as good if not better than what the ESRB could provide.