The lights are on
The ESRB, which has long rated console and PC games for content, has announced plans to begin rating mobile games sometime in 2012. However, these ratings might not matter much, as both Apple and Google are planning to ignore this new ratings system entirely.Apple offered no official comment, but a Google spokesperson said, “We’ve put a lot of effort into Android Market’s rating system, which now works well globally. While we support other systems, we think it’s best for Android users and developers to stick with Android’s existing ratings.”With Apple's iOS and Google's Android platforms accounting for the vast majority of mobile gaming, this decision seems to make the ESRB's planned mobile ratings nearly irrelevant.Source: Digital Trends via Destructoid
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This does seem like it would hinder the mobile market if they switched to using the ESRB. With Apple and Google, they only have to make it through their ratings and then they can sell their games. The ESRB does a good job for rating games in the US, but they should keep their focus on the retail games, instead of the Apple/Google games.
Every opponent of government regulations should take a look at stuff like this and learn something. Fun Fact: 4G is supposed to have a data rate of 100 MB per second while moving, and up to 1,000 MB per second while standing still. If you're wondering why your phone isn't even close to that fast, it's because telecom companies promptly ignored the standard set by the International Telecommunications Commission and slap an extra G on every year. If you've seen the "corn sugar" commercials on TV, then you've witnessed the manufacturers of high fructose corn syrup breaking the law. The FDA has specifically told them that they can not call it "corn sugar", because corn sugar is a real thing, and not just a shiny new name for high fructose corn syrup.
Personally, I like ESRB :P but, rating mobile games is kind of ridiculous.
I don't know why the ESRB would WANT to rate mobile games. I mean, I'm sure their thought process is that "mobile gaming is a huge rising force, thus one that needs to be included in our regulatory system," but the mobile market is much more micro-game focused. You don't need an ESRB to tell you what content "Angry Birds" or "Ow, my Balls!" has, and if you want to know, check the simple Android or Apple rating. Really, this would be an amazing amount of effort for esrb, with incredibly small payoff.
Matt, is the ESRB trying to extend their reach onto the mobile market because they feel it is their duty to try to keep certain software titles out of under age hands, or do you feel they have a larger stake in this move to rate mobile games?
Ugh. ESRB is stupid. No one pays attention to it anyway. Which is sort of a shame because kids are getting into stuff that they shouldn't. What we need is more strict ratings, or more informed parents. Honestly Google and Apple are just turning a blind eye to the issue. I saw someone say Dead Space on iOS was rated for 12 year olds. Really? That's absurd. They don't care who plays it, they just want sales.
The FCC should also be ignored as well as those annoying Parenting Council Groups that complain about everything!!
There's a rating system on Android already? Well, it's not very obvious... maybe I've just overlooked it. I don't have any Apple products aside from iTunes, so I don't know about their stuff.
Why not include ESRB ratings? Just let it be mention in the game's description. How would that hurt anything? At least then there would be a nice standard between all platforms. Google and Apple could even keep their things, just have both available.
Apple and Google shouldn't use the ESRB. I like the ESRB for my console and portable games, but for mobile games? They should just stick too their rating system.
Well, I think the ESRB is good enough to for console games and PC games, but if Google and Apple don't want to use it, there's nothing you can do about it. And if Google says there ratings are good enough, then let them be.
ESRB, just stick to real games, yo.
For apple this doesn't matter, their apps already have a suggested age next to them.
This actually made me chuckle.