The lights are on
Capcom has announced that it is publishing a downloadable game based on the Sour Patch Kids candy. The game will feature the new Method Man track "World Gone Sour (The Lost Kids)." This is all true.
Why a Sour Patch Kids game? The answer is obvious, or at least it is if your paycheck has the words "Capcom" or "Sour Patch" printed on it.
“Sour Patch is the #1 all sour candy brand in the U.S. but there is so much more to these iconic characters than just their sour exteriors and sweet interiors,” says Sebastian Genesio, marketing director for Sour Patch. “Bringing our ‘lost kids’ to life in video game form will add a new dimension to these lovable snacks. We feel this video game will resonate strongly with our core audience of teens and young adults.”“Sour Patch has brought its brand to life in a unique experience that only video games can deliver,” said Christian Svensson, senior vice president, planning & strategy, Capcom Entertainment, Inc. “Whether you’re a fan of Sour Patch Kids or fun and engaging gameplay, World Gone Sour has something for all gamers to enjoy.”
Players will explore a human-sized world from the perspective of the tiny treat, avoiding enemy candies and reuniting with your fellow Sour Patch Kids. And it also has in-game narrations from the guy who plays Creed on NBC's The Office. Of course it does.
Look for it this winter for $4.99 on PlayStation 3 or 400 Microsoft Points on the Xbox 360. A PC version will be out this spring.
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