The lights are on
According to a new report from research group NPD, 91 percent (approximately 64 million) of kids ages 2-17 are gaming in the U.S., representing a nine point increase since 2009.
NPD says that while they've seen increases among all age groups, the fastest growth areas are ages 2-5, which has seen a 17 point increase since 2009. Females and teens ages 15-17 are also driving this growth.
“Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry,” said Anita Frazier, an analyst for NPD. “Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience.”
Unsurprisingly, the platforms seeing the most growth with kids are mobile devices and computers. Since 2009, mobile gaming has jumped from 8 percent to 38 percent while traditional portable gaming devices, such as the Nintendo DS and PSP, increased from 38 to 45 percent.
The data was collected through an online survey in August that included approximately 4,136 individuals ages 2 -17.
Yes! Score another one for gaming!
Online survey? Sounds like sample bias to me.
I'd like to see a survey on this done following proper parameters to get an accurate measurement.
I'm saying the growth is mainly attributed to 'phone gaming', but i still like the fact that more people are getting on board!
As with any other NPD data, digital sales are not accounted for.
God, just think of 2 year old's playing MW2 and BLOPS
That is so cool. It sucks I'm not part of the ages 2-17 demographic anymore, but then again I have been gaming since I was 6 years old so it makes sense.
Blah, I already know: how does this affect the future of Nintendo then? Are those people considered outcasts in the this gaming field because they're young or something?
I wouldn't mind seeing a bigger sample. I don't think it would be too far off, but a bigger sample would be nice.
And they play games they aren´t suppose to XD then we have to hear them in online games screaming and talking stupidity on the mic.
I was thinking I fit into that demographic but I'm 18 now....I wanna be a kid again!
Wow. I remember when I was the only person in my class with a Super Nintendo or Sega.
Hmm, this isn't too surprising. Almost every young person plays video games now, and for good reason I might add.
I'm reminded of the video of the two-year-old playing Angry Birds while his dad keeps asking to play.
Only 91%? Next time lets aim for a 100=)
We are an awesome community.