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Raptr Data Shows Zynga Social Games Rivaling Core Games In Playtime
Raptr, the social gaming network that tracks the gaming activity of over 10 million members, recently released a report on Zynga's Facebook social games, and the data is striking. It appears that social gaming is rivaling the core games market in terms of total playtime -- even if that playtime is spread over much shorter gaming sessions.
"Zynga has had an undeniable impact on the gaming landscape," said Dennis Fong, CEO of Raptr. "However, little is known about the behavior of Zynga’s players. By looking at the actual gameplay habits of real users, we’re able to get a deeper understanding of how Zynga has been able to dominate the social gaming space and command one of the highest projected IPO valuations this decade."
According to the report, here are some of Raptr's key findings about how players spend time with Zynga's social games:
· Ville-series (FarmVille, CityVille, etc.) fans log as much cumulative playtime as fans of the top core gaming franchises.
· Ville-series fans average eight quick sessions a day, while core gamers play fewer but longer sessions.
· Zynga’s top games rack up three times more hours of playtime than the rest of the top 10 social games combined.
· Zynga has one of the industry’s highest conversion rates from game to game, consistently pulling in more than 90 percent of its players from the user base of its other games.
· A third of Xbox 360 players have played a Zynga game, which is up 50 percent from the year before, indicating a rising crossover trend.
· Zynga’s “Two-Percenters,” the most active users, play more than 120 minutes a day.
You can view the full Raptr Report on Zynga here.
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