The lights are on
Nintendo does things its own way and at its own speed, there’s no denying that. If you need an example just take a look back at its online strategy. Speaking of the Internet, the company has finally secured the rights to www.supermario.com. We understand why Nintendo may not have netted the domain back when the game was released in 1985, what with the internet still being in its infancy. But waiting almost two decades after the start of the Information Age? That’s like goomba speed, or something!
According to Fusible, Nintendo issued a complaint last August with the World Intellectual Property Organization because someone else held the rights to supermario.com. Since then the website’s owner has handed the domain name over to Nintendo, though it seems there may be some ongoing litigation over illegally-hosted Mario games. Another victory for Nintendo.
Don’t bother visiting supermario.com now, however, as it’s pretty much nonexistent.