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Will Netflix Sell Streaming Side To Amazon?



Wedbush analyst Michael Pachter is at it again with his latest theory. He predicts that the reason Netflix split its DVD rental and digital streaming business is so that it would be easier to sell the steaming business to Amazon.

“Upon reflection, it appears to us that the driver for the separation of Netflix into two businesses—Netflix.com (for streaming) and Qwikster.com (for DVD rentals) —was to position the streaming business for sale to Amazon.com,” reads an excerpt from Pachter's research on Forbes. “In our view, Amazon has always wanted to be in the streaming business, and has been constrained from buying Netflix due to tax considerations. The split up of Netflix’s business addresses the state sales tax issues raised for Amazon in having a ‘nexus.’ If Amazon were to acquire only Netflix’s streaming business, it could triple the size of its content library, and gain traction as an industry leader. Netflix streaming has current content deals that provide it with access to movie content during the premium cable TV window, and Amazon has the financial resources to secure additional streaming rights, including Starz content. Netflix’s financial flexibility is quite limited, while Amazon’s is virtually unlimited.”

Pachter also details tax benefits, competition elimination, and more. This theory makes a lot of sense, and blending Netflix's streaming deals with Amazon's piles of cash and business smarts could mean a lot more content for subscribers. Of course, there's no evidence of an impending deal. But it sounds like it would make a lot of sense.

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Comments
  • HUH!ST
  • Is anybody else as sick as I am of hearing Michael Pachter's half baked theories? I honestly cannot remember the last time he was even close to being right.

    Oh, remember that time that he said for almost two years that the next generation Nintendo console announcement was only a few months away? Really nailed that M. Pacht.
  • Thrist!

  • If it will increase the huge library of content we already have, for the same price, im all for it.
  • If it brings more content that's great. But if it also brings a price hike I say nay nay.
  • but woulnt netflix rename its streaming service qwikster if it was just going to sell it off that way they could keep the brand name and the red envelope. It doesnt make sense on the naming side but it makes near perfect sense on the business side.
  • Pachter is the biggest idiot I've ever heard. Netflix spun off Qwikster to possibly sell that, you know, the whole DVD mailing business that isn't nearly as profitable as the streaming side. Wow, I'm just stunned by his constant stupidity, and Game Informer pandering to it when it's barely tangentially related to video games.
  • I didn't even know this had happened!?!?!?!
  • As much as I usually bash Fudge Pachter and his theories, this one actually has a ring of truth to it. However, I doubt Netflix sells - the money they'll make from owning both Netflix (for streaming) and Qwikster (for games/DVD rentals) would far outclass anything they could get from a one-time deal.
  • How the hell did Pachter get his job? Cause I wanna sign up. I promise my theories will at least be grounded in semi-reality.
    Ex. The reason netflix split there business is they were most likely contractually obligated by the console manufacturers not to do game rentals, and this split is a convenient workaround.
  • I couldn't care less, Netflix is going downhill...fast.

  • Mod

    So...would netflix still retain rights or would it be a total sell? Because with most people canceling dvd subcriptions a total sell would probably lead to bankruptcy for " quickster". I dont think they would do that, but its an interesting theory to consider. It also would make the name change make a little more sense.

  • It's funny that the only person I've heard who thinks that Netflix is looking to sell their streaming service is this hack, rather than their less profitable mail service. Idiot.

  • this could get interesting.

  • I love Amazon. I could see this happening as amazon is the much cooler, internet version of walmart.

  • That's retarded. Notice that the cost of DVD rental service is higher. Netflix split the services to push people towards doing streaming only so that they could eventually phase out physical rentals.

  • Netflix is honestly starting to suck for me lately. I know they aren't entirely to blame, but I'm getting sick and tired of watching a show only to have it randomly stop streaming, try again, and then free at 28 or 66%...always those numbers...dunno why.
  • Sounds good. Although Pachters predictions are offset by yearly/fiscal to monthly predictions, being accurate or not does not affect me. Its just an opinion. Some guys just need to chill. Just because he cant predict the future (neither can you), he doesnt claim to and hes right and wrong just like every other analyst. Just be glad that someone is willing to share his opinion for the gaming industry from a business perspective than a fanboys. ;)
  • Patcher is a moron! Netflix is separating those two services because there is much greater growth potential in the streaming market. I believe the numbers I heard was the streaming only customers were 8-10 million while DVD only customers were 2-4 million. The two different costs between its traditional DVD rentals versus digital rental is very different. Patcher has repeated shown he doesn't know what he's talking about. Why should today be any different.
  • Mod

    Realize that Pachter is an analyst, not a psychic or a reporter.  If he stated the obvious all the time he would get crap for that.  

    His job is to look at things and make educated guesses, sure those guesses can sometimes make me scratch my head, but I don't really know enough about what his employer expects of him to comment that he is doing a bad job.  He is still employed after all.

    As far as this comment goes, it does make sense. Of course it also made sense to most people that the Wii would be better off as an HD console, Nintendo disagreed and financially proved us all wrong.

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