The lights are on
Netflix has been under fire recently after the video-distribution company raised its prices and content-provider Starz ended their partnership. Netflix thinks its found a solution by splitting its physical rental and online streaming businesses and adding a long-requested feature: game rentals.
Co-founder and CEO Reed Hastings explained the move on the Netflix blog. According to Reed, the company's DVD by mail and online streaming businesses are growing more and more apart as online streaming matures. That's why the physical component of the business is now being rebranded Qwikster. The iconic red envelopes will remain the same (though they'll have a new logo), as will the current pricing structure. In addition, subscribers will be able to rent Wii, PS3, and Xbox 360 games at no extra cost. Netflix and Qwikster will have separate websites, and users will manage streaming and DVD by mail queues independently. While that sounds like a bit of a hassle, Hastings says that customers are basically already doing that under the current system.
These changes will be happening "soon," according to Hastings.
Check out the entire post on Netflix's blog. It's essential reading if you enjoy watching CEOs grovel.
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I just got done reading the email Netflix sent to me before reading this and I still don't understand why they need to go through the trouble to change half their name, split up the website, and charge customers on two different accounts. It seems like a few unnecessary steps their taking.
yah I got an email too.
I left netflix after the price hike and dont really miss it with the coupons I get for blockbuster express I actually watch more movies and maybe pay $4 a month if I cant wait for another code
I'll stick with redbox and blockbuster.I rarely rent things anyway.
They were doing good already they didn't need to have diffrent brand for steaming and dvd and change they prices... As for them having games now which is awesome but my only concern is that they better have the newest games that comes out an not just old games like blockbuster where you have to wait months for the newest games
Hmm...this is interesting. I literally just canceled my DVD portion of Netflix, and I have a Gamefly account. If I can get a DVD and game out for the same price as a 1-game plan at Gamefly, I might just go with Qwikster. I wonder if all Netflix shipping centers will integrate this new Qwikster service. If so, given Netflix's stellar shipping times, this could be the best option.